Staff Writers

Aileen Lee, founder of Cowboy Ventures, coined the term “unicorn” in 2003. A unicorn is a term to indicate that a privately held start-up company is valued at over $1 billion. These…
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Online users have been getting more conscious about their personal data and how data about them is being collected or shared. In the recent past, several global brands like Facebook…
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Difficulty in optimizing sales tech, lead generation and customer retention are some of the biggest concerns and priorities for sales in 2020
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B2B marketing and sales alignment can sometimes turn into a tedious, exasperating affair. But in the world of B2B marketing and sales, the right martech-salestech alignment along with…
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Building a Target Account List is the first and most crucial step before any sales and marketing activity can begin. While every team will have their own process in place to help…
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A healthy sales pipeline is a basic fundamental that helps ensure long-term success for any company, while sales and marketing managers are tasked with building out strong and effective…
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HubSpot is a popular and one of the most recognized CRM tools. A good thing that makes HubSpot stand out from the rest is its ability to integrate itself with other software tools. When…
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Even before the Covid-19 pandemic became a global crisis, there was already a rapid increase in sales teams, especially tech and SaaS teams transitioning to remote work. The benefits…
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“Feedback is the breakfast of champions.” – Ken Blanchard And when it comes to feedback, nothing really beats the opinion of actual users and customers of your service and product.…
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In a remote work inspired and online selling environment, the two most important aspects that matter in a sales conversation are the sales pitch and the sales pitch deck. Every…
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