Buyer Insights

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and streaming audio Building on…
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Salesforce (NYSE: CRM), the global leader in CRM, today announced new consumer insights and predictions for the 2020 holiday shopping season. The company expects digital sales to hit…
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The biggest data exchange and world’s leading legal cannabis and CBD data provider come together to make in-demand CBD audience data available for online ad-targeting Lotame…
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Nielsen (NYSE: NLSN) today announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the…
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Coyote Logistics surveys shippers from around the world to evaluate sustainable supply chain management approaches and future growth opportunities in latest research study As more…
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HG Insights’ Advanced Technology Intelligence platform wins highest honor in the Business or Competitive Intelligence Solution Category HG Insights, the global leader in technology…
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Marketers can now understand and capture buying signals in real-time to trigger sales follow-up and accelerate pipeline According to McKinsey, 96% of B2B sales teams have shifted to…
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PROS Smart CPQ Agreements Mass Price Change streamlines agreement price changes and increases internal collaboration to drive a better customer experience in post-COVID era PROS a…
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VMware Tanzu Turns One, Celebrates Year of Achievements with Updates to Tanzu Support for VMware Cloud on AWS, Azure VMware Solution, and Oracle Cloud VMware Solution, and a Partnership…
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With increased pressure for lowering costs and increasing revenues, now more than ever, sales / marketing teams will have to find ROI through improved standards, better efficiencies in…
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