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Native & Programmatic Advertising
Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA
Kubient, the next-gen cloud-based advertising infrastructure technology, announced that it's joined DPAA, , the leading global trade marketing association connecting out-of-home media…
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TAG Launches Ad Industry’s First Global Brand Safety Certification Program
The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, announced the launch of the TAG Brand…
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Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help…
A new study released today by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV…
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IAS Rebrands Its Media Quality Metric to “Quality Impressions™”
Giving advertisers a single metric that represents a viewable, brand safe, fraud free, and in-geo impression they can trust
Integral Ad Science (IAS), the global leader in digital ad…
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Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn
Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn.
Read More: SalesTechStar Interview With William Tyree,…
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PremiumMedia360 Hires Multiple Key Executives Amid Significant Growth
Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made three key hires to its leadership…
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Adverty Invents and Launches New In-Game Brand Advertising Format With Seamless In-Menu™ Ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between…
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Hivestack Appoints Former Samsung Ad Tech Industry Veteran Vlad Stesin As Board Member
Latest addition to the company’s board of directors further supports global expansion.
Hivestack, a global ad tech leader in digital out-of-home (DOOH), announced the appointment of…
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Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By…
Retail spend on digital ads set to surge 21% this year as marketers adapt to consumer behavior shift
Outbrain, the world's leading discovery and native advertising platform on the open…
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RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement
These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and…
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