Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath’s programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the efficiencies of standard display to deliver digital campaigns that perform better across a range of metrics. Through the partnership, marketers on MediaMath’s platform can seamlessly activate Spaceback Social Display advertising within current and future media buys.
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“The constantly evolving needs and behaviors of consumers are forcing brands to reevaluate their social advertising strategies and content to meaningfully connect with their target audiences,” said Daniel Sepulveda, SVP Policy & Advocacy at MediaMath. “Our partnership with Spaceback allows advertisers who are navigating the complex changes to the social ad landscape to quickly reallocate budget to accountable and addressable programmatic channels while maintaining the high-quality experiences they have developed for social platforms.”
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As more brands adopt a “social-first” content strategy, MediaMath and Spaceback are tapping into the desire to expand the reach of this engaging content outside the “walled-gardens” of social networks. Content from the leading social platforms — Instagram, Pinterest, Twitter, Facebook, and LinkedIn — can be authentically recreated as display creative, alive with real-time social signals and familiar experiences (likes, comments, retweets, etc.) to reach customers in a more engaging way. This is especially impactful now as major brands look for ways to reduce dependency on social channels.
“Spaceback’s mission is to make it fast and easy for marketers to engage consumers with great digital experiences by harnessing the power of social media in display advertising,” said Casey Saran, CEO and co-founder of Spaceback. “Combining our creative solution with MediaMath’s leading programmatic tools now provides brands and agencies with the easiest way yet to engage audiences across the web.”
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