Deal Broadens Existing Relationship to Support Walmart’s Marketing and Television Advertising Initiatives Via 605 PLATF0RM
605, a leading television measurement, attribution and analytics company, announced that it has signed an agreement with Walmart, one of the world’s leading retail and ecommerce companies, to provide television advertising insights via 605 PLATF0RM, a next-generation TV measurement and audience analytics platform for national television networks, advertisers and agencies.
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Walmart and 605 have worked together for a number of years in support of advanced television advertising initiatives that provided sophisticated insights into the audiences and impact of Walmart’s linear TV campaigns. With this relationship, the two will work closely to enhance Walmart’s TV planning and analytic capabilities across a range of brands, products and retail initiatives.
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“Walmart is widely recognized for their efforts to attract consumers across all of their brands with a focus on providing value and choice,” said Kristin Dolan, CEO and Founder of 605. “We are excited to work more closely with their marketing and advertising teams to explore the opportunities of overlaying Walmart’s deep understanding of their customers with our deterministic dataset of more than 21 million U.S. households.”
“605 has been an outstanding collaborator with Walmart and their data and analytics solutions have proven very effective at helping achieve new insights and measurement capabilities on our investments in television advertising,” said Tom Tang, VP of Marketing Analytics at Walmart. “We are excited to augment our capabilities with 605 PLATF0RM and begin utilizing their technology.”
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