Guest Authors

Emailing is an essential marketing channel that steers a huge wheel of digital sales. It can either make your company memorable amongst its leads or turn it into a brand everyone hates…
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In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is…
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My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you call it. It’s the week where we get all of our field-facing commercial teams…
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Equal Pay Day affects every employee and every organization across the country and the globe, including sales organizations. The wage gap between men and women has been well documented.…
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Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. This means that it is…
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By now, you know that when we think about modern sales, we are talking in large part about the science of sales. Like a scientific experiment, you should always be testing multiple…
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If you are familiar with real estate, you might have heard the term highest and best use.This is an important concept in determining the value of real estate.The highest and best use of…
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The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip…
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Each year hundreds of new icons are added to the library we use every day on our phones. They give us the ability to choose the right emoji not only to communicate our mood and what…
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This past holiday season, voice-activated shopping was among the various options consumers had available to make their purchases. Technologies such as Amazon Alexa and Google Assistant…
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