Browsing Category
Guest Authors
Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates
The old way of online retail is obsolete. A bold statement, but it’s true. Yet these are the very platforms many Digital Marketing agencies are spending so much time and energy…
Read More...
Read More...
Taking the Sales Approach to Marketing – Part 2
During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically,…
Read More...
Read More...
Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers
Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest news is that the new operating system…
Read More...
Read More...
7 Tips for Creating a Customer-Centric Organization
Client Satisfaction is more important than ever. No matter what industry you are in, customers will make comments—online and off—that affect the future of your business. Therefore,…
Read More...
Read More...
How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics
Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter…
Read More...
Read More...
Navigating New Trends in Back-To-School Spending With Agile Consumer Insights
Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales
The back-to-school shopping season is in full swing. In…
Read More...
Read More...
How Can Offshore Software Development Effectively Fulfill Demand Supply Gap for Data Scientists
“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web
One significantly observable trend in today’s times is…
Read More...
Read More...
The 6 Questions You Should Be Asking Your Marketing Analytics Vendor
Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes…
Read More...
Read More...
Leverage Real-Time Intelligence With the Right Data
If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is…
Read More...
Read More...
Gen Z Sales Teams Don’t Have Time to Stop and Sign
Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform
Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with…
Read More...
Read More...