Guest Authors

Predictions of a looming recession don't seem likely to hinder holiday shopping this year. Despite what some call an 'unprecedented uncertainty', analysts say that holiday shopping will…
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Within the SalesTech landscape, there are a number of sales tools enriched with AI and Machine Learning capabilities, all built-in with the aim of facilitating better sales processes,…
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Being social is a human trait. Whether it’s your home or place of work, you will always want to make sure that your visitors are comfortable and have the best experience. Be it the…
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You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you.…
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Over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling the pressure. How do…
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Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who…
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Most Digital Marketing guidance today stresses the need to be “Omnichannel” or using a variety of different – and ideally, integrated – channels to reach your prospects and customers.…
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The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is a thought you have heard a million times…
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Buying online is a beguilingly easy experience these days. Optimization has been overlaid on optimization to yield huge efficiencies via super slippery…
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For many organizations, Cloud Computing and the use of Cloud applications is the new norm. Employees are accessing their email and files while on the road—using both personal and…
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