Guest Authors

The world has changed. Are your tech leaders prepared? As Google put it on their 2019 research review, “consumer journeys have become ever messier, resembling a chaotic scavenger hunt…
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The most recent stats show that, in the first quarter of 2020, over 8 million active advertisers were using Facebook to promote their products and services, while on Instagram, there…
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Once upon a time, 2020 was supposed to be a year of promise. The George W. Bush administration in the early 2000s touted it as a year in which we would put another astronaut on the moon…
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In today’s uncertain business landscape, it can be challenging to boost sales, let alone engage customers. Now, more than ever, an effective go-to-market strategy (GTM) is essential to…
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Amid the unprecedented economic uncertainty created by the Covid-19 pandemic, one thing is becoming clear. To survive – and even thrive – in the post-Covid economy, companies will have…
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Companies and brands use the latest digital marketing techniques to develop a competitive advantage and strengthen their core competencies. A comprehensive digital marketing strategy is…
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The vast majority of us have been forced online in recent months and social media companies are reaping the benefits of this change. Most platforms are seeing lapsed users return…
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We're spoiled for choice when it comes to the products and services we buy both online and in-person. No matter what your company does, you have customers. Those customers are going…
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The world is in such a strange state these days. On one hand, everything feels like it’s stalled, with large swaths of the population confined to their homes; yet the rate at which…
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In this moment of great uncertainty, being fast and flexible is immensely important.  Marketers and advertisers are confronting two direct consequences of the global Covid-19 pandemic:…
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