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Five Things You Can Do Now to Build Revenue Resilience
These are challenging times for revenue organizations. But despite the seriousness of the moment, a little vigilance can go a long way toward building revenue resilience.
Here are five…
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Email Tips for Marketing and Sales Teams, Given the Current World Crisis
It would seem that all of us have learned a thing or two during the ongoing COVID-19 pandemic. Brands are discovering new potentials, and so are customers and clients.
For one thing,…
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A Shifting Creative Economy Connects and Thrives
Our creative economy is facing an incredible moment of transformation. Almost overnight the illusion of stability has shifted to a more complex landscape with many unknown variables…
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Why Pricing Matters to Sales?
In many organizations, the relationship between the pricing team, deals desk team and the sales team ranges from collaborative, to healthy tension, to downright adversarial. Like almost…
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The Many Faces of Ad Fraud: How to Fight Back
In the so-called “good old days” of digital advertising, you picked up the phone, called an individual, placed your ad buy directly with her or him, and hung up with a high degree of…
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Wondering How to Successfully Launch an Influencer Brand on Social Media?
Many influencers will attempt to launch a business though their social media, but lack the core skills required to really drive it to market in an impactful way, with many falling by…
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Too Many Abandoned Applications? Here’s How You Can Streamline your Process Without…
In today’s technology dominated era, people’s attention spans are getting shorter and shorter. In fact, the average attention span today only holds for 8.25 seconds, so it makes sense…
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5 Ways to Integrate Emotions into B2B Sales
With the establishment of digital communication channels such as social media, messaging apps and remote work collaboration tools, personalization and emotional investment have become…
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Five Tips for Selling Software Virtually During A Pandemic
Gartner recently distributed the Q1 addition of its publication, The Chief Sales Officer (CSO). Released just prior to the spread of COVID-19, it was eerily prescient, detailing the…
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3 Reasons Why Now Isn’t the Time to Stop Talking to Customers
As the COVID-19 crisis evolves daily, small businesses around the world face a critical and uncertain time. With so much uncertainty, should you continue to communicate with your…
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