Guest Authors

These are challenging times for revenue organizations. But despite the seriousness of the moment, a little vigilance can go a long way toward building revenue resilience. Here are five…
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It would seem that all of us have learned a thing or two during the ongoing COVID-19 pandemic. Brands are discovering new potentials, and so are customers and clients. For one thing,…
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Our creative economy is facing an incredible moment of transformation. Almost overnight the illusion of stability has shifted to a more complex landscape with many unknown variables…
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In many organizations, the relationship between the pricing team, deals desk team and the sales team ranges from collaborative, to healthy tension, to downright adversarial. Like almost…
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In the so-called “good old days” of digital advertising, you picked up the phone, called an individual, placed your ad buy directly with her or him, and hung up with a high degree of…
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Many influencers will attempt to launch a business though their social media, but lack the core skills required to really drive it to market in an impactful way, with many falling by…
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In today’s technology dominated era, people’s attention spans are getting shorter and shorter. In fact, the average attention span today only holds for 8.25 seconds, so it makes sense…
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With the establishment of digital communication channels such as social media, messaging apps and remote work collaboration tools, personalization and emotional investment have become…
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Gartner recently distributed the Q1 addition of its publication, The Chief Sales Officer (CSO). Released just prior to the spread of COVID-19, it was eerily prescient, detailing the…
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As the COVID-19 crisis evolves daily, small businesses around the world face a critical and uncertain time. With so much uncertainty, should you continue to communicate with your…
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