Guest Authors

Managing sales teams while working with marketing can be brutal. If things go wrong, sales blames marketing for delivering poorly-qualified leads, and marketing points two fingers back…
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Email marketing is one of the best ways to keep customers engaged. Customer engagement is critical because it costs more to attract new customers than to generate repeat business. To…
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Influencer marketing is nothing new. It has been around for years as many brands have tapped into celebrities – actors, musicians, athletes – to promote and sell their products. And…
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As an industry, we have always been very dependent on physical presence and having everyone involved in a production co-located in a single space, be it during pre-production, shoot…
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We all know that building and maintaining a customer base is the key to a successful business. While acquiring new customers is more difficult than maintaining existing ones, it is…
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2020 has been a year like no other. The COVID-19 pandemic has affected life as we know it both personally and professionally in more ways than we can count. As such, an overall downturn…
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Sales Teams and Marketing Teams are on the hook for a lot. Their responsibilities are actually too long to list here. Because of this, the relationship between the sales and marketing…
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The work from home revolution means that sales and support teams are using email as their primary form of communication. But in trying to claw back post-COVID sales and accelerate…
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Smart sales executives don't just close sales contracts, they actively manage their contract portfolios to help retain customers and learn how to close future deals faster. Artificial…
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Retail and luxury brand leaders may use different terms to describe customers, including “clients” or “guests,” but the most innovative retail and luxury brand leadership teams have 3…
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