Guest Authors

Although we may be seeing some light at the end of the tunnel for the global pandemic, it’s also pretty clear that the enterprise sales process will never be the same. While we all…
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Steve Heuring, a partner at Seattle-based tech marketing and strategy specialists Audienz, outlines five key approaches to achieve digital sales acceleration. _______ With research…
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This idea first dawned on me in my late 20’s. Watching my friends meet, date, and take next steps in their love lives, I couldn't help but notice the parallels between the big…
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Why supply chains are increasingly reliant on SaaS rebate solutions The key to developing an efficient supply chain is providing the right incentives for suppliers and distributors to…
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M&A Influencers Continue to Drive Valuations   Today’s tech entrepreneurs sit on the cusp of a huge opportunity to cash in during 2021. Digital transformation, fast-tracked by…
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For many marketers, the last year has meant a jump with both feet into digital transformation. B2B marketing professionals who have historically relied upon trade shows and events to…
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If you’re a B2B marketer, there’s a good chance you've heard of buyer intent data. You may have even used intent data before. But you probably haven't heard of downstream intent—which…
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As the COVID-19 pandemic sparked a global recession and continues to disrupt business, digital transformation initiatives take on greater urgency. Enterprises had already been pursuing…
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The COVID-19 pandemic has been tough on small businesses. Some business owners had to close permanently when in-person shopping plummeted, and many are still struggling to stay afloat.…
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It is an understatement to say that we are living in times of great change. This past year has taught us many things about how companies need to operate differently in the future.  Two…
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