Content & Collaboration

Streamlining the negotiation process is essential to winning a contract. Research shows that the longer a deal is in the sales process, the more likely you will lose it. According to…
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When it comes to sales, there are numerous sales methodologies that companies can choose to model their end to end sales practices on. From using account-based selling to drive highly…
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Independent research firm includes Allego in both sales readiness and sales content solution functionality segments Allego, the leading sales enablement platform provider, today…
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Do you think you are at the crossroads of allocating the appropriate time and resources when qualifying leads?  Lead generation or lead qualification is an act of identifying and…
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Hendrik Isebaert, CEO of Showpad highlights more about the benefits and importance of revenue and sales enablement in this short catch-up: _______ Welcome to this SalesTechStar…
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Augmented reality is the real deal for digital consumers... For shoppers who yearn for a 24*7 immersive brand experience, AR is the right approach. Gradually, AR has set its grounds in…
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Sales Enablement is one of the most effective ways to provide strategic guidance and training to sales teams to help them effectively engage with buyers. The analytics provided through…
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AI-driven personalization is gaining much-deserved hype as today’s martech and salestech platforms endeavor to deliver individualized content that adds value to the user and enhances…
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I had an unpleasant buying interaction last week that perfectly exemplifies sales enablement 1.0. I’d been on a business’s website and had downloaded their white paper. I had a few…
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A saturated market coupled with the break-neck competition is forcing brands to push their boundaries and think beyond. While video marketing is not a new gimmick, B2B brands must work…
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