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B2B technology
Beyond the Swag Bag: How to Really Show Customer Appreciation
Customer appreciation. It’s a term that gets thrown around a lot, but what does it really mean? Another branded travel mug? An occasional social media shout-out?
Don't get me wrong,…
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SalesTechStar Interview with Jean Tali, Executive Vice President of Sales at CaliberMind
Jean Tali, Executive Vice President of Sales at CaliberMind talks about the state of B2B sales and what needs urgent change in typical SaaS sales processes:
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Hi Jean,…
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CRM Picks For Sales and Marketing Teams
A recent Gartner study reveals that the CRM market is expected to grow by over 14% through 2025. Sales CRMs are like a magic box for sales teams across any industry. They boost…
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Five Common Misconceptions About the Power of AI in Sales
Artificial Intelligence (AI) is rapidly transforming the world of sales. With its ability to analyze vast amounts of data, AI has the power to make sales teams more efficient and…
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SalesTechStar Interview with Manisha Raisinghani, Founder of SiftHub
Manisha Raisinghani, Founder of SiftHub discusses more on how AI can reduce discrepancies in sales processes while taking us through SiftHub's latest funding round and the road ahead…
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B2B vs. B2C – It is Not Always About Who’s Buying But How You’re Selling
Did you know that the global B2B eCommerce market was valued at a staggering US$20.4 trillion in 2022, which is over five times that of the B2C market? This statistic highlights the…
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What’s Broken in B2B Sales and How Can ‘’Deep Selling’’ As An Approach Help?
B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions
In a recent episode of the SalesStar Podcast, it was exciting to welcome…
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4 Strategies to Unify Sales and Marketing for Sustained Growth
Sales professionals today are up against rising customer acquisition costs and a highly competitive environment, making prospecting increasingly difficult. Improving the alignment…
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SalesTechStar Interview with Valerie Bartlett, SVP of Growth at Tracer
Valerie Bartlett, SVP of Growth at Tracer shares her thoughts on what drives adtech and martech sales in this short chat with SalesTechStar:
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Welcome to this SalesTech…
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Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift
Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:
Key topics covered:
Shifts…
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