SalesTech Star

Loopio and Seismic Announce an Industry-First Partnership Benefiting Sales Teams

RFP response software and sales enablement solution providers have teamed up to help companies respond to sales inquiries faster and better than ever.

Loopio, the leader in RFP response software, announced today its partnership with Seismic, a leading sales enablement solution and marketing orchestration platform provider. The two companies are teaming up to help organizations provide a best-in-class buying experience for customers.

Both Loopio and Seismic are used by global organizations, including those in the Fortune 50, to improve their ability to respond to all forms of customer queries. This partnership creates the first-of-its-kind bridge between sales enablement and RFP response solutions. This makes it the only end-to-end solution for sales content management, delivery, and proposal creation.

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The two companies decided to partner in 2020 after receiving feedback and validation from a number of mutual customers on how a joint solution would drive efficiency.

“We found ourselves in conversations with companies who were looking for both a proposal response platform and sales enablement solution,” explains Zak Hemraj, Loopio CEO and Co-Founder.

“Providing an end-to-end solution will help sales teams immensely. It makes it easier to leverage the content they need throughout every stage of the sales cycle,” Hemraj continues. “We’re proud to be partnering with an industry-leading company like Seismic to drive efficiency for sales teams, and help them focus on the work that matters.”

“At Seismic, we’re always striving to enhance the customer experience and add value to any company’s sales and marketing tech stack. Our partnership with Loopio does just that,” says Seismic CEO and Co-Founder Doug Winter. “Our customers know that time is of the essence when responding to a new sales opportunity, and now they’re equipped with a competitive advantage thanks to this new, seamless integration with Loopio.”

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As part of the partnership, Loopio and Seismic have released a new integration between their platforms. Now, companies using both platforms can easily pull sales content from Seismic into Loopio for RFP responses.

For Seismic customers who receive and respond to RFPs, Due Diligence Questionnaires (DDQs), and Security Questionnaires as part of the sales cycle, the integration with Loopio helps them to manage and automate the tedious parts of the response process. This makes it easier for teams to scale the process of creating high-quality proposals for sales opportunities.

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