Fēnom Digital Expands Award-Winning Salesforce Commerce Cloud Solutions into the Maturing B2B Market
B2B sellers to benefit from a systems integrator that understands the Salesforce Commerce Cloud ecosystem inside and out
The modern manufacturer is the new king of eCommerce. With direct-to-consumer online sales booming at the height of the pandemic, it can be easy to overlook the steady growth of the global B2B eCommerce market. What does this mean? There are expanding opportunities for manufacturers and B2B businesses to experiment with B2C channels and marketplace opportunities.
Tapping into this opportunity is Salesforce Commerce Clouds’ “Best Up and Coming Partner 2022,” digital agency and systems integrator, Fēnom Digital.
Having specialized in Salesforce Commerce Clouds’ core offerings and managed services, Fēnom Digital has carved a name for itself in the B2C retail space – having worked with high-end brands like David Yurman, GNC, PacSun, etc. Now, Fēnom is taking its B2C strategies to B2B sellers. After all, according to a recent Grand View Research report, “The global business-to-business e-commerce market size was valued at USD 6,883.47 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 19.7% from 2022 to 2030.”
“Today’s B2B buyers are more sophisticated. They have grown up with the web and smartphones and want the same modern conveniences in their professional shopping experience that they enjoy in their personal lives.”
With these projected increases in B2B eCommerce growth, Fēnom Digital is already seeing interest and demand from manufacturers and wholesalers looking to break into the eCommerce space, and implement unique strategies and toolsets for payments, web analytics, loyalty programs, conversions metrics, B2B marketplaces, and more.
“B2B eCommerce used to be boring. Buyers were satisfied with outdated web portals and passable UI if the applications gave them access to the data they needed. Today’s B2B buyers are more sophisticated. They have grown up with the web and smartphones and want the same modern conveniences in their professional shopping experience that they enjoy in their personal lives,” says Jeff Coon, VP of B2B eCommerce, Fēnom Digital.
According to a recent article from McKinsley & Company, “Nearly two-thirds (65 percent) of B2B companies across industry sectors now offer e-commerce capabilities, defined as fully executing a sales transaction online. This is up from 53 percent in early 2021.”
This is no surprise to the leading global eCommerce platform, Salesforce. In 2018 they acquired a SaaS ‘B2B Commerce’ solution called CloudCraze. Fast-forward to today and this B2B platform is known as “Salesforce B2B Commerce Lightning Experience,” and is included on the same core platform as many other Salesforce clouds (Service, Sales, Marketing, and OMS).
“With the consistent investment in the Salesforce B2B product, and the maturing expectations of B2B buyers, it is a clear next progressive step for Fēnom to support Salesforce B2B Commerce Cloud,” says Dylan Runne, CEO, Fēnom Digital. “Jeff Coon is an industry expert with a robust track record of successfully launching and growing Salesforce B2B practices, we couldn’t be happier to have him on board leading the charge.”
Now B2B sellers can take advantage of Fēnom Digital’s DRIVE methodology to bring to market fast, cost-effective, and quality B2B solutions.
Salesforce Commerce Cloud offers best-in-class features and functionality to provide a highly optimized eCommerce experience on a single, flexible platform.
Fēnom Digital is a full-service digital transformation agency with a focus on delivering enterprise commerce, OMS/supply chain, marketing, and customer experience solutions. Fēnom Digital helps many of the world’s leading brands deliver the right experience at the right time to every customer.