Zachary Ballenger 2 posts 0 comments

Zachary Ballenger is the chief revenue officer and co-founder of Casted, an Amplified Marketing Platform and audio-video podcast solution designed for enterprise marketers.

Guest Authors

Using Your Podcast to Increase Conversions

Zachary Ballenger Aug 19, 2021

Most sales and marketing teams use podcasting as an avenue for building brand awareness and establishing trust with their audience in hopes of building connections that will ultimately…
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Guest Authors

3 Ways Sales Can Use Podcasting To Engage Buyers

Zachary Ballenger Dec 9, 2020 0

Sales and marketing are two sides of the same revenue-operations coin. Both are working to help an organization win customers and gain market share. As B2B SaaS solutions proliferate,…
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