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A career strategist having worked across the financial services, technology, CPG, and media sectors, Patricia seeks resonance with every problem she is hired to solve. She sees innovation through the lens of human need, framing what is to be answered not through the problem at hand, but rather the mystery to be unraveled. Innovation work, she believes, does not simply exist across a spectrum of incremental to disruptive, rather it occurs in the form of equity to be stretched, solutions to be extended, and go-to-market strategies to be reimagined. It is the fusion of once seemingly unrelatable inputs: a macro-trend and a micro-moment; a camera and a mobile phone; nutritional need and global warming.