Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Ken Ferguson, SVP of Global Sales at Visier

Paroma Sen Dec 24, 2019 2

Ken Ferguson, SVP of Global Sales at Visier joins us in this QnA to share his thoughts on the changing Sales and SalesTech landscape while also generously sharing his experiences and…
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Weekly Highlights

Top SalesTech News Of The Week – 23rd December 2019

Paroma Sen Dec 23, 2019 0

From Cost Center To Revenue Center: How Ad Tech Drives Sales Julian Baring, Adform’s General Manager writes about how Ad tech is not a cost center but rather a…
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Sales Engagement

Videos for Sales Outreach? Yes, please!

Paroma Sen Dec 19, 2019 11

We’ve already seen how crucial it is to identify the perfect salestech stack. Besides identifying the salestech stack that works best for you, what’s also important is optimizing the…
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Interviews

SalesTechStar Interview with Geoff Rego, CEO & Co-Founder at Hushly

Paroma Sen Dec 17, 2019 3

Geoff Rego, CEO & Co-founder at Hushly talks about his tech entrepreneurial journey and biggest learnings in B2B Marketing and Sales in this QnA: Tell us about your professional…
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Mobile & Field Sales Enablement

What Makes you a GREAT Sales Leader?

Paroma Sen Dec 12, 2019 0

Good, effective Sales leadership is crucial to maximizing ROI and the overall success of your business. But the truth is, to meet sales quotas or to get your sales team to outdo their…
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Sales Engagement

SalesTechStar Interview with Joe Caprio, VP of Sales at Chorus.ai

Paroma Sen Dec 11, 2019 6

Joe Caprio, Vice President of Sales at Chorus.ai shares some innovative sales tactics and interesting tips on integrating your martech/salestech stack in this QnA: Can you tell us…
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Interviews

SalesTechStar Interview with Jay McBain, Principal Analyst at Forrester Research

Paroma Sen Dec 10, 2019 4

Jay McBain, Forrester's research and advisory lead for global channels, alliances, and partnerships joins us in this QnA to share interesting tips and trends on Channel Partnerships and…
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Sales & Marketing

Looking for the Perfect SalesTech Stack?

Paroma Sen Dec 4, 2019 12

When it comes to Sales, every Salesperson or Sales team will have a set of qualifying questions in place just to make sure that they go after the most viable prospects. The B2B buying…
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Sales Intelligence

Do you really know what your Prospect needs?

Paroma Sen Nov 26, 2019 3

The pressure of sales can sometimes be a lot to handle! With the salestech landscape changing at an ever-increasing pace, new sales technology features and sales technology trends have…
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