Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Chris Calkin, Vice President of Sales, CircleCI

Paroma Sen Jun 2, 2020 2

Making sure your message not only gets your prospects’ attention through the overabundance of information but that it is also uniquely interesting to them, is a true challenge…
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Staff Writers

Is Account-based Marketing the Best Thing for Sales?

Paroma Sen Jun 1, 2020 6

ABM delivers superior results, for anyone in tech marketing and sales: this is now old news. According to a SiriusDecisions 2019 State of Account-Based Marketing Study, 99% of the…
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Staff Writers

A Quick Friday Chat on Sales!

Paroma Sen May 29, 2020 0

Vernon “Sonny” Badaluco, Head of Sales at Biteable, a video platform that helps you create stunning content within minutes joins us for a quick Friday chat. Sonny has been…
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Interviews

SalesTechStar Interview with Katie Layng, Vice President of Sales, Demandbase

Paroma Sen May 28, 2020 5

The sales industry, is constantly evolving and this has changed how reps sell and also how sales leaders choose to dovetail their strategies. Catch this complete interview where…
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Staff Writers

3 Ways Sales Will Change, In a Good Way, Because of the Covid-19 Effect!

Paroma Sen May 26, 2020 2

There is a lot of good that can come from bad, just like every situation gives you a set of both - pros and cons. If you look at history, even some of the world's worst moments have…
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Interviews

SalesTechStar Interview with Tony Velleca, CEO at CyberProof Inc.

Paroma Sen May 26, 2020 5

The business and technical challenges that have come with a forced work-from-home policy due to the ongoing Covid-19 pandemic are vast. Tony Velleca joins us in this interview to share…
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Interviews

SalesTechStar Interview with Liz Pulice, VP of Sales Enablement at Brainshark

Paroma Sen May 22, 2020 5

When companies build their sales tech stacks, they need to be cognizant of the different roles on their selling teams cautions Liz Pulice, VP of Sales Enablement at Brainshark. Catch…
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Staff Writers

Covid-19 Pandemic Impact: 5 Things Every Business Needs to do

Paroma Sen May 19, 2020 1

The Covid-19 threat is still looming large in countries across the world and with travel budgets frozen, countries in lockdown mode and partial or full closure of other industries,…
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Interviews

SalesTechStar Interview with Kunal Johar, Co-Founder & CTO at OpenWater Inc

Paroma Sen May 19, 2020 2

To drive your team towards continued growth, it is important to avoid wearing multiple hats feels Kunal Johar, Co-founder and CTO at OpenWater Inc. Catch the excerpts from this…
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Staff Writers

Business Management Tips During Covid-19: A SalesTechStar Q&A with Vasili Triant, Chief…

Paroma Sen May 15, 2020 1

UJET recently strengthened its Executive Leadership Team with Vasili Triant joining as Chief Business Officer. The SalesTechStar team had a quick QnA round with him to ask him about his…
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