Author

Paroma Sen 789 posts 0 comments

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist and has worked as a lead content marketer and developer for various B2B publications and tech firms.

Interviews

SalesTechStar Interview with Dan Fleetwood, President, Research & Insights Platform at…

Paroma Sen May 13, 2021 0

A large part of sales, is still truly about networking and connecting with people, feels Dan Fleetwood, President, Research & Insights Platform at QuestionPro in this chat where he…
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Interviews

SalesTechStar Interview with Stuart Colman, VP of Sales at InfoSum

Paroma Sen May 12, 2021 0

In a 100% remote selling environment, it is easier to use sales tech to help evaluate core sales processes and performance consistently; in this chat, Stuart Colman, VP of Sales at…
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Staff Writers

Top Sales Metrics You Should Be Tracking

Paroma Sen May 12, 2021 0

Creating a high-performing sales team requires more than just regular training and implementation of sales technologies. A big part of having a high-performing sales team lies in…
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Interviews

SalesTechStar Interview with Tom Furukawa, CEO at Logiq

Paroma Sen May 11, 2021 0

What should marketing and sales teams be using more of to drive interactions with relevant prospects for their online stores? Tom Furukawa, CEO at Logiq shares some thoughts while…
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Interviews

SalesTechStar Interview with Pouyan Salehi, CEO and Co-Founder of Scratchpad

Paroma Sen May 7, 2021 0

Fewer salestech tools that help target most of your sales operations and sales tasks are always a better choice than implementing too many sales technologies to help drive sales…
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Interviews

SalesTechStar Interview with Scott Yelle, Chief Sales Officer at Vivantio

Paroma Sen May 6, 2021 0

It is more crucial now than ever before to make the post-sales journey as seamless as possible, Scott Yelle, Chief Sales Officer at Vivantio shares some tips: _______ Hi Scott,…
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Interviews

SalesTechStar Interview with Michael Kotchish Director, Global Business Development, for GetApp /…

Paroma Sen May 5, 2021 0

Michael Kotchish Director, Global Business Development, for Digital Markets at Gartner talks about a few best practices that can help enable sales teams in this quick chat: ____ Hi…
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Staff Writers

Should Every Sales Leader Have Their Own Podcast?

Paroma Sen May 5, 2021 0

Podcasts today don’t only make for a very useful marketing and branding (as well as revenue!) channel, podcasts can be a great way for salespeople (not just in tech but in other…
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Interviews

SalesTechStar Interview with Gil Allouche, Founder and CEO at Metadata.io

Paroma Sen May 4, 2021 0

Gil Allouche, Founder and CEO at Metadata.io talks about the evolution of demand gen tactics in the B2B market while sharing a few near-term predictions for martech and salestech in…
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Interviews

SalesTechStar Interview with Asaf Yanai, VP Growth at yellowHEAD

Paroma Sen Apr 30, 2021 0

Facilitating deeper interpersonal connections with prospects and clients is integral to any successful sales strategy. Asaf Yanai, VP Growth at yellowHEAD shares some tips in this QnA:…
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