Validity, the provider of industry-leading email solutions Return Path, BriteVerify, and 250ok, announced the release of its new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails, such as those related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the Return Path Email Certification service, giving their email campaigns trusted treatment to help ensure that their critical emails arrive in inboxes, not spam folders. Using this email delivery service, organizations can ensure messages related to public safety and COVID-19 reach their subscribers.
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“The email ecosystem is being flooded with COVID-19 communications, which means emails like critical infrastructure updates are being mixed in with a stream of marketing emails, personal communications, and the unfortunate steady influx of unwanted spam”
“The email ecosystem is being flooded with COVID-19 communications, which means emails like critical infrastructure updates are being mixed in with a stream of marketing emails, personal communications, and the unfortunate steady influx of unwanted spam,” said Mark Briggs, chairman and CEO of Validity. “With this huge global volume of COVID-19 email, we saw legitimate, critical emails struggling to reach users – and we knew we could help. That’s what spurred Validity for Good.”
As email remains the most critical communications channel related to the global pandemic, organizations face the increasing reality that their emails are not getting through to constituents, citizens, and customers. Central to communications and mitigation, these organizations are finding they need to ramp up communications to both the public at large and their constituencies, requiring them to send to their full email lists, therein creating issues for the recipients’ email systems and spam filters. Further complicating the process, bad actors are taking advantage of the global emergency communications efforts by transmitting dangerous messaging, including phishing, malware, ransomware, and spam in the name of COVID-19. In many cases, this is overwhelming spam filtering algorithms and materially reducing the effectiveness of email communication.
“It’s great to see Validity’s philanthropic efforts around delivery of critical messages,” said Don Owens, architect at Cisco Talos. “Cisco Talos, as well as other security organizations and products, leverages tools like the Return Path Certification program to provide positive signals to aid in allowing legitimate, important messages to reach the intended recipients. It’s very important that critical messages regarding the COVID-19 pandemic reach the inbox, while misinformation and other scams are blocked.”