Teespring, the commerce platform which empowers independent creators to design and sell their own products, is joining forces with the leading video-sharing social networking service, TikTok. Currently in beta testing ahead of a launch in September 2020, this partnership introduces an integrated commerce feature which allows creators to sell their own merchandise on TikTok for the very first time.
These global brands have come together to empower creators and support them in monetizing their personal brands. The integration showcases the importance both brands place on dedicated support for their creators, offering unparalleled features for these influential online figures seeking to build their own businesses.
TikTok’s partnership with Teespring showcases the platforms’ shared ethos of significant investment into and empowerment of its creators, helping them to create totally unique content for millions of followers with the feature. The new feature will provide a seamless point of sale for TikTok users, allowing creators to sell their own merchandise to their communities and opening these influencers to the world of commerce – a rapidly-growing market. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion.
Teespring today has 7,000+ US based creators that it is already working with, a number of which have exclusive access to the private beta. Top creators Bonnie RZM (2m followers) and Justin Vibes (4.3m) have already successfully taken advantage of the feature, ahead of the US-wide launch for all creators in September 2020. Creators on the app will be able to create and design from a choice of 180 different products as well as the opportunity to create bespoke products which are completely unique to them. Teespring’s 360 degree capabilities provide unparalleled opportunities for creators to transform their personal brand, taking something known and loved by their fans and followers, and creating some truly diverse products which bring them that step closer to the people who follow them.
Teespring has a track record of successful partnerships with the biggest social platforms on the planet – including YouTube, Instagram and Twitch – which give creators the opportunity to diversify their revenue stream. The company has seen rapid growth during the difficult recent months, with four ongoing quarters of compounding growth, and 97% growth in Q2 2020 alone. Teespring pivoted in 2018 to focus on building a creator-first platform, and has paid out over $80M in creator profits over the past 2 years.