Softeon Enhances Powerful Fulfilment Solution Suite for Direct-to-Consumer Strategies
Softeon, a global supply chain software provider with the industry’s best record of customer success, continues to enhance its powerful set of software solutions to empower and optimize direct-to-consumer strategies in retail, consumer goods manufacturing and beyond.
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The retail landscape is rapidly transforming. US ecommerce sales were up an incredible 44.5% in Q2 versus 2019, and grew 31.8% versus Q1.
In addition, traditional brick and mortar retail channels are pressured not only by the ecommerce growth but also by the impact of the COVID pandemic, which has dramatically – and perhaps permanently – altered consumer buying behavior.
The result: a strategic imperative to build robust ecommerce/direct-to-consumer (DTC) business models for both retailers and consumer goods manufacturers.
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To achieve DTC fulfillment success requires robust support for order management and the end-to-end fulfillment process. Softeon’s broad solution suite delivers the capabilities retailers, brand companies, and third-party logistics firms need to delight customers and manage efulfillment profitably.
Key Softeon solution components include:
Distributed Order Management (DOM): Softeon’s robust DOM provides granular real-time inventory visibility to inventory across the extended supply chain, enabling “ship from anywhere” fulfillment strategies. The DOM solution provides rapid enablement of key efulfillment process, such as buy online, pick-up in store (BOPIS); curbside pick-up; vendor drop ship and more.
Softeon DOM also enables rules-driven precision in defining fulfilment policies and determining the sourcing point that meets customer service requirements at least cost while considering network and capacity constraints. This allows retailers and manufacturers to maximize the customer experience (including real-time available-to-promise capabilities) and increase their own profitability.
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