EPAM Helps Bacardi Accelerate Digital Marketing and E-Commerce Transformation
Newly revamped technology ecosystem uses AWS DevOps Automation to increase time-to-market and improve the consumer’s online shopping experience
EPAM Systems, a leading global provider of digital platform engineering and software development services, announced the successful launch of Bacardi’s new end-to-end, automated DevOps platform. Leveraging the company’s Amazon Web Services (AWS) expertise, EPAM helped transform the technology ecosystem for Bacardi—the largest privately held spirits company in the world—to enable them to accelerate the launch of innovative, connected e-commerce solutions, while enhancing the consumer’s search-to-checkout experience.
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Innovating e-commerce experiences has been part of the long-term strategy for Bacardi for several years and a key lever for future growth opportunities. With COVID-19 shutting down a significant part of the spirits world—bars, restaurants, and hospitality—Bacardi accelerated its strategy to enhance its digital presence and meet consumers online where they were now shopping. Bacardi turned to EPAM, as an experienced AWS Advanced Consulting Partner, to revolutionize their digital marketing platform with a fully automated CI/CD pipeline with a self-service (infrastructure as code) platform and infrastructure orchestration components. By optimizing its digital marketing platform and adopting a DevOps culture, EPAM helped Bacardi transform their technology ecosystem to deliver 16X greater website deployment capacity and a significant reduction in infrastructure costs. Importantly, the project also enabled new features, including seamless shopping journeys on core brand websites, so that consumers could move from searching, to browsing, to ordering products, with the click of a button.
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“Direct-to-consumer sales is going to become a critical lifeline for the spirits industry and those that succeed will need to be able to pivot quickly,” said Jason Harman, Co-Head, Global Business at EPAM Systems. “Our agile methodology, combined with a forward-thinking partnership approach, allowed Bacardi to successfully support the new digital shopping expectations of their consumers.”
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