New Privacy Rights Research Reveals Companies Receiving Hundreds of Requests and Request Activity Expected to Increase With Changes Due to COVID-19
Truyo privacy rights platform 3.0 release includes new employment portal and automation capability to support increased consumer privacy rights activity
The first comprehensive privacy rights research study reveals 92% of companies are concerned about new consumer rights under the California Consumer Privacy Act (CCPA) with 51% believing this is the hardest part of CCPA compliance and 64% planning to spend more than $100K on compliance in 2020. Despite changing IT priorities and tightening of spend due to COVID-19 measures, 56% of data privacy professionals are expecting there will be an increase in rights requests as a result of COVID-19.
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The research found that consumers are actively exercising their rights under CCPA with 51% of companies receiving more than 10 requests a week and 20% receiving more than 100 requests a week. Conducted by Dimension Data on behalf of Truyo, an IntraEdge product, powered by Intel, the research surveyed 221 data privacy decisionmakers at companies with more than 1000 employees between 3/31/20-4/13/20.
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Dan Clarke, President of Truyo said: “With changed behavior due to the covid control measures Americans are increasingly online and on zoom sharing more data than ever before. What was already a compliance headache for privacy professionals is now only likely to increase with the additional requirements for employee data and a spotlight on companies to protect consumer privacy ahead of enforcement starting in July.
“The Truyo 3.0 platform enables companies to efficiently manage both consumer and employee privacy rights reducing the overall cost of compliance through full end-to-end automation including fulfillment of requests.”
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