10 Sales Enablement Tools to Drive Better B2B Outcomes

The sales enablement market was worth $780 million in 2018 and is expected to grow up to $5 billion by 2021. 

The right sales enablement technology has a definitive impact on any business’ revenue. Sales enablement tools play a key role in helping salespersons move through the typical B2B sales cycle, a lot faster. 

Sales enablement technologies combine content analytics, business intelligence, customer relationship management, customer experience, gamification, automation, sales analytics, and other nitty-gritties to help salespersons sell their company’s services or products more effectively in the business-to-business setting.

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Here are 10 sales enablement tools making waves in the industry for their feature rich capabilities:

• Highspot

Highspot is a much-loved platform for salespersons. With Highspot, sales teams can connect with the most relevant content for each situation, present that information with flexibility to their prospects, gain real-time visibility into how prospects and customers engage with that content, and a lot more.

Advanced analytics help sales and marketing teams understand how pieces of content perform across the sales pipeline, so pitches and content can be personalized and more importantly, optimized. Highspot bridges sales, marketing, and customers, allowing businesses to engage effectively with their prospects.

• Hoopla

Hoopla enables sales, marketing, as well as customer service efforts. The team performance software integrates game mechanics, data analytics, and high-quality videos to make it easy for front-line managers to motivate team performance and close more deals.

With Hoopla, managers can create competitions and leaderboards around a particular CRM metric and broadcast live performances to web, TV, and mobile screens. Sales enablement can also mean sales motivation sometimes, Hoopla believes.

 

• Seismic

Seismic allows sales teams to deliver the right content at the right time across various platforms and devices. The mobile-first, cloud-based solution enables inside and field sales reps to create customized materials that increase time spent selling, win rates, customer satisfaction, while consistently shortening sales cycles.

Seismic brings together automated data services, powerful analytics, a user-friendly interface, and cloud architecture to transform how a business creates, accesses, and manages content.

• Guru

Guru is a sales enablement platform in that it’s a sophisticated knowledge management solution that instinctively knows when, how, and where to deliver knowledge to you even before you look for it. With Guru, you can create a network of your business’ collective intelligence.

Guru unifies joint knowledge and makes it accessible in real-time to close more deals. Keep your customer-facing teams consistent, confident, and up-to-date with the knowledge that’s accessible pan organization.

• MindTickle

Enhance your sales readiness with MindTickle. Leverage a comprehensive data-driven sales readiness platform in the market that offers the ability to develop, coach, and improve the performance on your sales reps basis their location.

With MindTickle, you can effectively reduce sales ramps, improve competitive win rates, and increase deal sizes. MindTickle is a gamification platform to create “delightful learning and engagement experiences” delivered hassle-free as SaaS solutions.

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• CloudApp

Sales enablement is all about having the right content at hand to help your prospects make an informed decision which is in your favor. CloudApp unifies recording and sharing quick screenshots and videos with your prospects in an easy-to-use platform.

The video, audio, image, and file-sharing experience is available across Windows, Chrome, Mac, and iOS.

• Outreach

Outreach is an action system for sales teams that delivers performance and insights that result in efficient selling. Automate and prioritize all customer touchpoints through the sales process. Outreach enhances sales productivity by empowering sales reps to drive more pipeline, book more meetings, and set new revenue benchmarks.

Get actionable data intelligence and a unified view of prospect-related information in an integrated platform. Increase revenue per sales rep.

• Acquire

Acquire lets you offer live chat solutions to your prospects and engage online visitors instantly through tailored messages, helping sales teams create a better customer experience. With Acquire, you can get more qualified leads by recording and assessing what site visitors do on your website.

Acquire also allows you to send out proactive messages to your audience to spark engagement. Also, leverage real-time support with visual engagement such as video chat and co-browsing. Settle complex customer issues and set the stage for exceptional customer service with Acquire.

• Showpad

Sell smarter with this sales enablement tool by prioritizing buyer experience. Showpad lets you customize information and share content that appeals to a buyer. Engage your prospects in a conversation about your product and measure the effectiveness of your content with engagement and conversion metrics.

Powerful analytics in this tool help you gauge how well your efforts are working. Earn more sales with Showpad.

• Whatfix

Improve your user experience, train your sales team, and help users with this sales enablement technology. Create personalized information for your audience and engage them by delivering content of value and addressing their concerns.

Another unique selling point of Whatfix is its in-app guidance feature. This can help sales teams to guide their prospects through product walkthroughs and personalize each experience with segmentation. Eliminate user confusion and smoothen out the sales pipeline with Whatfix.

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