MediaRadar Launches Trade Show Sales Intelligence Solution to Maximize Sponsorship & Exhibitor Dollars

Native & Programmatic AdvertisingProactive Sales Engagement

By STS News Desk On Oct 1, 2019

MediaRadar Launches Trade Show Sales Intelligence Solution To Maximize Sponsorship & Exhibitor Dollars

Mediaradar’s Newest Solution AIMS to Improve Prospecting, Helping Sales Teams to Achieve Better Overall Business Outcomes

MediaRadar, the leading advertising intelligence and sales enablement platform, launched MediaRadar Events. This is a new solution ad sales teams can use to see which prospective brands value events, showing how much a prospect invests in event sponsorships and exhibit space. MediaRadar Events expands MediaRadar’s already extensive suite of tools designed to provide sales intelligence directly to media and ad tech sales personnel.

The company’s new trade show intel solution, MediaRadar Events, changes the way sales teams approach selling event sponsorships & exhibit space by allowing sales representatives to understand how important event participation is to a prospect. Users can benefit from this data by unlocking a variety of applications, such as which prospects invest in events, how much prospects spend annually on events, how this is trending over time, where the user stands in comparison to its competitors, and more.

“In the coming year, marketers are expected to spend over $63 billion on conference sponsorships alone!,” said Todd Krizelman, CEO and Co-Founder of MediaRadar. “To help our clients capitalize on this, we’ve built MediaRadar Events. The new solution provides insights into events, but also marries this intelligence to marketing in all other media formats. Armed with this intelligence, our clients will be empowered to better identify the best prospects, build and nurture stronger relationships with advertisers. They win more business.”

MediaRadar Events Highlights

Find new sponsors and exhibitors for events
See which sponsorships and exhibit types are purchased most often
Reveal spend for sponsorships and exhibit space
Grow market share within the event space
Get a full holistic view of any prospect’s marketing investment across events, digital and print media.

Request a demo at mediaradar.com/solutions/events/, and learn how MediaRadar’s intelligence and sales enablement tools helps companies stop guessing and start knowing about event sponsorships.

MediaRadar offers a suite of tools that provide sales intelligence and enablement directly to media and ad tech sales personnel, as well as, new business development executives at agencies. The company tailors its products to support broadcasters, dotcoms, ad tech companies, magazines, newspapers, mobile media companies, and now events.

The platform’s intelligence capabilities are powered by a proprietary combination of AI and machine learning. Through its technology, MediaRadar distills multi-channel campaign intelligence into actionable competitive insights, brand analysis, and prospecting reports, all in one easy-to-use platform. Ad sales teams leverage these insights to identify the best prospects, build and nurture stronger relationships with clients, and close more business.