SiriusXM Introduces New Streaming Subscription Package; Makes It Easier Than Ever To Subscribe and Listen Without a Car
New Essential Subscription Package, Available Now, Is Built Especially for People Who Want to Listen on a Mobile Phone, Tablet, Desktop, and on Connected Devices in the Home Including Devices with Amazon Alexa
Today approximately two-thirds* of people in the US (ages 12+) stream their audio entertainment, and to meet that growing universe of listeners, SiriusXM is expanding its subscription choices and introducing the new, low cost, “Essential” streaming-only package.
SiriusXM is the premier provider of audio entertainment for people in their cars. For those who don’t have a car, or don’t use one very much, this new package makes it easier and more affordable than ever to enjoy the advantages of SiriusXM, with no car required. The Essential package features more than 300 channels and is priced at $1 for the first three months, then $8 per month thereafter.
Listeners who subscribe to the Essential package will have several options for listening to SiriusXM, including on their smartphones and tablets via the SiriusXM app, via the SiriusXM.com web player, and on connected devices in the home including devices with Amazon Alexa, Amazon Fire TV, Chromecast, Roku, Apple TV, smart TVs, Sonos speakers, Xbox, Sony PlayStation, and more.
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“The strength of SiriusXM’s programming is evident in the tens of millions of people who subscribe and listen in their cars year after year. We’ve now created the Essential subscription as an appealing option for the many people, particularly younger consumers, who don’t have a car or don’t spend a lot of time in their car,” said Matt Epstein, Vice President of Marketing, SiriusXM Outside the Car. “On SiriusXM, listeners will find more innovative formats and expertly-curated commercial-free music channels, live performances, plus a very deep lineup of news, entertainment, comedy and sports talk. The Essential package offers an attractive bundle of content at a competitively low price among streaming services. Also, and this is extremely important, our streaming subscribers get access to all of this content in the kind of user-friendly, ‘lean back’ way that makes it easier to find the music or shows that they like best.”
Subscribers to the Essential package will get SiriusXM’s full lineup of music programming, featuring 200+ channels of expertly curated, commercial-free music channels from virtually every genre. This includes artist-branded music channels like Diplo’s Revolution, The Garth Channel and Emimen’s Shade 45, concept-based channels like the popular Pop Rocks, Coffee House and Yacht Rock Radio channels, and the new Pandora NOW channel, which showcases the most listened to and fastest-trending new music on Pandora. The Essential package also features more than 100 recently added SiriusXM Xtra channels that promise more music and the ability to skip through songs to find just the right one to match the mood or activity.
With the Essential package listeners will also get access to several sports talk channels, including Mad Dog Sports Radio, Barstool Radio, Fantasy Sports Radio and others, plus a wide-ranging array of entertainment, news and comedy programming choices.
Howard Stern’s two full-time audio channels and Howard Video, as well as NBA, NHL, and NCAA channels, are available as part of the Premier streaming package.
SiriusXM is launching a marketing campaign across multiple channels and platforms in conjunction with the debut of the Essential package, with the campaign’s tagline: SiriusXM. No Car Required.
