Providing Marketers with One-Stop Access to Google Marketing Platform; Drives 31 Percent Increase in Revenue and 76 Percent E-Commerce Conversion Rates for Twiddy
Leading Google Marketing Platform (GMP) Provider and Partner Adswerve has announced the official name change and rebrand of Analytics Pros to Adswerve and its official transformation as a data-first company, uniting media and data services for marketers. Adswerve acquired Analytics Pros in August 2018 to expand its analytics and measurement capabilities for its growing client base of agencies and direct marketers. Since the acquisition, the combined entities have provided unparalleled expertise across the entire Google Marketing and Google Cloud Platforms to more than 500 agencies and 200 brands, while doubling its team of marketing advisors.
With the evolving and increasingly complex vendor-client landscape, Adswerve helps marketers navigate uncharted waters with data-driven decisions, empowering transparency and strategy across platforms and campaigns. As a data-first company, Adswerve illuminates insights for agencies, data analysts, and digital marketers and provides one-stop access to full-stack coverage across the Google Marketing Platform.
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“The number of tools that marketers can utilize is incredibly extensive. We knew that a unique approach was needed, with products and services tailored specifically to unlock the true benefits of the Google Marketing Platform stack,” said Clint Tasset, CEO for Adswerve. “By unlocking the human side of data, we can help guide our clients with predictive insights that drive business outcomes and campaign strategies while also building meaningful, lasting partnerships we’re proud of.”
With Adswerve’s intelligent campaigns and advanced analytics capabilities, Twiddy & Company, an Outer Banks vacation rental company, leveraged Google Cloud Platform solutions to better analyze visitor data to improve how it identifies, connects with and converts potential customers for its vacation rentals. Following implementations, the company saw a 31 percent year-over-year campaign revenue jump, 76 percent increase in e-commerce customer conversion rate and a 36 percent yearly campaign increase in customer transactions.
“The benefits we’ve seen are directly attributable to Google and Adswerve. We’re not in the server or cloud computing business, we’re in the hospitality business. Google and Adswerve allow us to focus on doing what we know best: providing stellar southern hospitality,” said Ross Twiddy, CEO of Twiddy & Company.
The company now holds offices in Denver, Seattle, and New York and services companies nationwide.
