Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines
Company Recognized for Completeness of Vision and Ability to Execute
Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”1. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute.
According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases and enterprise scale. In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today’s buyers.”
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Gartner defines personalization as “a process that creates a relevant, individualized interaction between two parties designed to enhance the experience of the recipient. It uses insight based on the recipient’s personal data, as well as behavioral data about the actions of similar individuals, to deliver an experience to meet specific needs and preferences.” The report notes: “Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases – marketing, digital commerce and customer experience. These personalized interactions can increase conversion, marketing effectiveness and customer satisfaction, thereby improving business results.”
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Evergage CEO and Co-Founder Karl Wirth said: “Gartner’s recognition of Evergage as a Leader, we believe, validates our strong and innovative offerings, and reflects our customers’ feedback and dramatic successes. We also believe this first-ever Magic Quadrant underscores why personalization is a critically important and strategic priority for companies across industries – impacting customer experience, loyalty and revenues. As organizations seek to better understand and respond to their visitors and customers across digital channels, we feel they are turning to Evergage’s 1-to-1 personalization and customer data platform (CDP), and we’re proud to be deemed a Leader in the space.”
Evergage enables B2C and B2B marketers to deliver individualized experiences in real time across websites, email, web and mobile apps, and onsite search – all from an easy-to-use platform that marketers can operate without IT intervention. Working with companies including Citrix, Lenovo, Publishers Clearing House, Walmart Mexico and many more, Evergage powers personalized experiences for more than 3 billion people across the world.
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Evergage was also recently named “Best E-Commerce Solution” in the SIIA CODiE Awards and a gold (highest-level) Stevie® Award winner in The 2018 American Business Awards®. Evergage’s full-length book, “One-to-One Personalization in the Age of Machine Learning,” was recently dubbed a “Marketing Achievement of the Year” in the 2018 PR World Awards®.
The news also comes amidst new product milestones and momentum for Evergage, including the recent launch of Evergage SmartSurveys, for targeted customer surveys that can trigger in-the-moment personalization. This year, Evergage also expanded operations to Europe, continued to innovate with advanced email personalization and announced it had doubled fiscal year revenues for the third consecutive year.
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