Platform Enhancements Integrate Best-in-Class Store Inventory and Sales Data with AI-Powered Commerce Enablement, Measurement, Planning, and Optimization Capabilities to Drive and Measure Incremental Growth for Brands
MikMak, a SPINS company and the leading global commerce intelligence and orchestration platform, announced a major suite of product enhancements designed for the AI commerce era. Building on MikMak 4.0, launched earlier this year, these updates help brands optimize every marketing dollar across their entire tech stack and partner ecosystem by unifying commerce enablement, measurement, planning, AI integrations, and agentic workflows.
As consumer discovery evolves across AI platforms, media, retailer sites, and brand websites, brands need a real-time intelligence layer that connects media, retailer, and first-party data. The latest MikMak platform enhancements provide full-funnel visibility from online touchpoints and large language models (LLMs) to offline store locations, helping brands align media investments and drive incremental growth.
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To help brands navigate this evolving landscape, MikMak is introducing several new capabilities focused on conversion, forecasting, and workflow intelligence:
Predictive Store-Level Intelligence via MikMak Aura: By combining SPINS point-of-sale (POS) data with first-party signals from 1.5 billion global shoppers across more than 8,000 retailers, Aura replaces slow, sampled attribution models with an always-on system linking full-funnel media spend to verified store sales. Now featuring custom period optimization and effortless setup for SPINS clients, Aura enables brands to run real-time “what-if” scenario planning, capture demand competitors miss, and prove incremental growth without a cold-start period.
Expanded Product Availability Capabilities with SPINS Journey Feed – Datasembly: This new feed option provides store-level inventory intelligence powered by more than 12 billion weekly observations. With daily inventory refreshes, brands can connect shoppers to in-stock products, improving conversion, and reducing missed sales opportunities.
More Enterprise AI Integrations with MikMak Insights MCP: A new enterprise bridge brings MikMak commerce intelligence directly into the AI tools teams use every day, including OpenAI, Claude, and Microsoft Copilot. Teams can access performance metrics and insights using natural language, making it easier to identify growth opportunities, conversion trends, and category shifts without switching platforms.
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Upgraded Agentic Execution via Mak (Build & Analyze): Enhanced conversational AI tools streamline the end-to-end commerce lifecycle, from setup to insights:
- Build with Mak: Now offering conversational AI setup for Media Link Generation, Retailer Direct configurations, and Brand.com experiences, helping reduce setup time and accelerate commerce activations.
- Analyze with Mak: An enhanced conversational analytics layer that enables multi-turn dialogue, automated executive summaries, and instant report generation.
“Winning in the AI commerce era requires a playbook that connects shopper inspiration to purchase across every digital, physical, and AI-powered touchpoint,” said Rachel Tipograph, Founder and CEO of MikMak. “By bringing SPINS’ store-level sales and inventory intelligence into the MikMak platform, brands can make faster, more informed decisions and better understand the impact of every marketing dollar. We’re excited about the innovation this unlocks for our customers.”
