OneRail Acquires Orderbot to Revolutionize Omnichannel Fulfillment
OneRail Adds Advanced Inventory and Order Management to Its Last Mile Delivery Solution to Slash Fulfillment Costs and Enhance Customer Experience
OneRail, a leading last mile delivery fulfillment solution with a smart network of 12 million drivers across North America, has announced the acquisition of Vancouver-based Orderbot. Orderbot is an enterprise Inventory and Distributed Order Management (DOM) solution, serving market-leading brands, such as Staples Canada, Petsense, Red Hat and many others. This strategic acquisition combines Orderbot’s sophisticated inventory and order management capabilities with OneRail’s extensive OmniPoint® cloud-based last mile operating system and delivery network, creating a powerful end-to-end solution that streamlines fulfillment processes, reduces costs, improves order accuracy and enhances customer satisfaction.
“Retailers and product distributors face a universal challenge: identifying the optimal fulfillment location to minimize costs and maximize order accuracy”
“Retailers and product distributors face a universal challenge: identifying the optimal fulfillment location to minimize costs and maximize order accuracy,” said OneRail Founder and CEO Bill Catania. “Integrating Orderbot into OneRail provides our clients with a unified solution, which optimizes every step of the fulfillment process, whether eCommerce order shipping from a warehouse or DC, a localized delivery from a store or warehouse, or other store fulfillment options, including ship from store and buy online/pick up in store.”
The value-add for shippers is significant, reducing out-of-stocks, split orders and late deliveries, while improving the end-customer experience with step-change improvements in order accuracy, fulfillment cost and visibility to products and orders from shelf to doorstep.
“OneRail’s vision from the beginning has been to empower shippers with the technology, tools and operational support to seamlessly fulfill from any location via any transportation mode, anytime,” Catania said. “The acquisition of Orderbot is a critical next step for OneRail, as we move upstream in the order flow.”
The omnichannel retail market is projected to reach $37 trillion by 2027, with online sales growing to 24 percent of global retail, making the complexities in order fulfillment and delivery a significant change for operations and strategy. Retailers that implement omnichannel strategies are 2.5 times more likely to retain customers and see a 13% increase in average order value.
OneRail’s commitment to value creation and problem-solving has attracted major clients such as Lowe’s Home Improvement, American Tire Distributors, Advance Auto Parts and PepsiCo. OneRail has achieved 482% revenue growth since Q1 2021, with its OmniPoint platform now managing nearly 250,000 deliveries daily. Acquisition expands the field of problems to be solved, generating greater value together than either company could alone, unlocking even greater value for retailers and product distributors. Some of the key benefits include:
Cost Savings and Efficiency Gains
- Reduced out-of-stock and split shipments, ensuring that customers receive their orders promptly and accurately.
- Machine-learning optimization on delivery matching to carriers — based on order data, historical performance and cost — to select the best delivery mode to maximize savings and speed.
Enhanced Customer Experience
- End-to-end visibility, from shelf to doorstep.
- Improved flexibility, giving customers a range of delivery options, such as BOPIS, Same-Day, Next-Day or later.
Improved Order and Delivery Accuracy
- Improved order accuracy and on-time delivery, powered by advanced algorithms to determine the best fulfillment location, shipping modes and delivery route.
- Unified data throughout the fulfillment process, from product information management through last mile delivery.
Read More: SalesTechStar Interview with Puneet Arora, Global President, Yellow.ai
“I am thrilled to combine our expertise with OneRail, and to have found an ideal partner that shares our values and goals to take the company to the next level,” said Orderbot Founder & CEO Marianne Zakhour. “Our joint solution ushers in a new era of real-time product and delivery data that will empower businesses of all sizes to achieve perfect order fulfillment, enhancing their ability to fulfill orders faster with more accuracy and efficiencies than were ever possible before.”
OneRail recently announced the launch of its new OmniPoint Inventory Visibility product to address the growing challenge of product shrinkage that shippers face. OneRail’s OmniPoint Inventory Visibility solution tracks the movement of product orders down to the item level, by integrating with other management systems that provide inventory, order and transportation data to offer real-time location status. “The sum of these announcements cement OneRail’s mission, which is to provide our customers with a competitive advantage — which, for many of them, centers on enhancing the overall customer experience through improved fulfillment operations,” Catania said.
