SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores
The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, the military and more
SheerID, the global leader in identity verification for commerce, announced the launch of SheerID InStore. SheerID InStore makes it easy for retailers to verify the eligibility of in-store shoppers for gated offers to coveted communities such as students, teachers, and healthcare workers to serve them directly in their physical storefronts and capture point-of-sale revenue. With the addition of SheerID InStore, retailers have a full omnichannel solution that supports in-store, online and mobile-based shopping. The SheerID InStore verification process also presents retailers with a new means of gathering valuable, first-party customer data, information they can incorporate into their data warehouse and loyalty programs to drive repeat purchases.
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“Omnichannel retailing is a strategic imperative that consumers are demanding. Retailers that are able to establish themselves as a true omnichannel retailer that provides a consistent, integrated experience across channels will better serve their customers and increase their market share”
Gated, community-based offers are a proven strategy for acquiring customer segments such as teachers, healthcare workers and students. SheerID’s research has found that more than 80% of people within these communities are likely to buy from a brand with a gated offer and more than 90% would share an offer with others they knew were eligible. This organic evangelism lowers acquisition costs and makes gated-offer programs deliver a return on investment of 337%, according to research from Forrester Consulting.
SheerID InStore is a complete solution that serves consumers and store staff. Consumers can access the verification form by scanning a QR code on their phone placed at the discretion of store operations; they then provide a few basic pieces of information to prove eligibility and receive a UPC code that can be easily scanned at point-of-sale. The retailer can then stream the consumer-provided data to the customer’s profile or the retailer’s loyalty program for automatic future rewards and discounts to encourage additional purchases on any channel.
ASICS, a SheerID customer, is using SheerID InStore to acquire and build relationships with medical professionals, students, teachers, first responders and members of the military. According to Sean Condon, the company’s Vice President, Omnichannel, “Our customers still have a desire to have a physical experience in our stores, even though we’re living in a digital world. Having a superior in-store experience leads to higher brand loyalty, so we love partnering with SheerID to help us market to consumer groups in our stores and online. Our goal in everything we do is to provide value to our customers, so when we can connect with customers on a one-on-one basis with SheerID, knowing who they are, we can continue providing them the best, most personalized experiences.”
SheerID InStore at a glance
SheerID InStore provides store operations a customizable solution that can be rapidly deployed across a retail chain. It consists of a:
- Customized verification experience that reflects store branding and messaging
- QR and Machine readable barcode solution that easily integrates with existing point of sale systems to apply rewards or discount codes.
- Associate override to empower store staff to support consumers who meet eligibility criteria.
- Store and region-level reporting to measure performance and identify potential employee discount abuse.
- Expert guidance including associate training, best practices and support resources.
“Omnichannel retailing is a strategic imperative that consumers are demanding. Retailers that are able to establish themselves as a true omnichannel retailer that provides a consistent, integrated experience across channels will better serve their customers and increase their market share,” stated Jake Weatherly, CEO of SheerID. “We’re excited to provide our customers with the first Omnichannel Gated Offer solution to meet and serve their customers wherever they are.”
