vcita Data Reveals: 67% of SMBs on Edge About Economic Challenges in 2024
Looking into the new year SMBs are most concerned about the financial elements of their business including cash flow, attracting new clients, and inflation
According to new data revealed today by vcita, the business management platform for SMBs and the organizations that serve them, economic factors are dominating the concerns of SMBs in the new year, with 67% of SMBs citing the financial elements of their business to be their biggest worry. These findings underscore the pivotal role financial stability, and the technology that secures it, plays for small and medium-sized businesses navigating the business landscape in 2024.
As SMBs brace themselves for the challenges of 2024, economic elements loom large on their horizon. Cash flow, deemed a pressing concern by 25% of SMBs, stands alongside the equal worry of attracting new clients. Moreover, rising inflation is weighing on small business owners, with 17% citing it as a major concern. Reflecting this sentiment, they have an increasing demand for comprehensive financial tools, which have proven to be major contributors in the development of financial resilience and healthy cash flow management, with 38% expressing a preference for an all-in-one digital solution that encompasses billing, invoicing, payments, and accounting reports. In fact, 49% of SMBs are already using digital tools to automate the financial elements of their business. In addition, 31% of SMBs have indicated early adoption of AI technology, leveraging AI applications to gain insights and generate content for marketing and client communication. These statistics emphasize the growing reliance of SMBs on digital solutions to navigate the complex business terrain ahead.
“As economic headwinds intensify, the need for reliable digital tools becomes paramount for sustaining business resilience,” said Itzik Levy, CEO and Founder of vcita. “SMBs are increasingly embracing digital solutions and recognizing the critical role they play in ensuring their adaptability and continued success in an ever-evolving market. We have been supporting the SMB community with digital solutions for over a decade, and are committed to continue expanding our platform, including the incorporation of AI technology, to facilitate the growing needs of the SMB segment.”
In terms of willingness to spend their hard-earned dollars on these digital tools, 72% of SMBs are already spending a minimum of 1200 USD per year on digital tools with 58% spending between 1200-6000 USD every year. This highlights how SMBs are leveraging digital innovations as a means of navigating the complexities posed by business and financial uncertainties.
Additional findings include:
- The State of AI: 31% of SMBs are already using AI in their business operations. For the 69% who are not using AI in their business, the main reasons are that they don’t feel it would help their business (31%) and that they don’t understand how to use AI (30%). The SMBs that are using AI saw a multitude of uses for the technology in their businesses from helping with pricing services and products based on competition (20%), to writing email and SMS campaigns (18%), to following up with clients (16%).
- Multiple Digital Tools: As SMBs continue to navigate the intricate landscape of digital tools, a prevailing trend emerges – reliance on multiple tools to manage diverse business needs. 79% of SMBs are utilizing two or more digital tools, with a notable 13% juggling five or more tools to efficiently operate their ventures. However, amidst this multiplicity, there’s a resounding desire for consolidation, with 90% of SMBs expressing interest in combining all the capabilities of their digital tools into just one tool.
- Peer Recommendations Key: When it comes to choosing these tools, SMBs heavily rely on peer recommendations, with 49% valuing word of mouth from friends and fellow business owners. Google reviews also hold sway, influencing the decisions of 23% of SMBs seeking reliable digital solutions.
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