Tools that Can Help Sales People Drive Better Product Demos

Staff WritersProduct ManagementSales & MarketingSales Engagement

By STS Staff Writer On Feb 17, 2023

A Sales Demo Tool is essentially a pre-sales tool but plays a pivotal role in sales conversions.

A product demo tool allows the sales reps or sales professionals to demonstrate their products with utmost clarity. In the sales industry, we cannot underestimate the importance of product demos, and such demos become beneficial in many situations, such as when trying to close a complicated deal or presenting the features of a product to a customer.

Better product demos allow you to quickly create and deliver professional sales presentations, training materials, and product demonstrations anywhere across the sales funnel.

A perfect product demo tool will:

Capture customer feedback and insights effectively.
Help to expedite the sales close rates and reduce the time needed to complete a sale.

That said, product demos and tools play a key role in the entire sales process. But not all the product demo tools out there are created equal and you must know which one is right for you.

Before you choose a demo tool, take into account the following factors:

Always know your needs
- Why do you need product demo software?
- What is your budget?
- What kind of features are you looking for in a pre-sales tool?

Understanding your needs will narrow down your options leading you to make a final choice.

Do your research thoroughly

Once you know your needs, take a step further to:

Check online reviews of the narrowed-down list.
Talk to other brands in your business and garner their experience with a product demo tool.
Get feedback from your internal team.

Engage in a trial before the purchase

By now, you have narrowed down your options to either two or three pre-sales tools. Most of the SaaS tools offer a trial to brands, so take advantage of these free trials. The trials will help you understand the minute details of a demo tool. After trying all the options, you can choose the best one.

Ask your team for an input

Never forget to take input from your team as they will be the ones to use the demo tool. So, take a poll and see which tool bags the maximum votes.

Top Sales Demo Tools

1. Mockaroo

An ideal product demo tool should let you create realistic data for the sales demo without any privacy concerns, and Mockaroo is here at your service. It features a cloud-based data generator and your sales team can create data sets of any size and easily export them to CSV or JSON.

Sales demo prototypes created right with Mockaroo.

2. Figma Prototypes

As the name suggests, Figma Prototypes features a design tool that lets your sales team create low-distortion prototypes for their sales demos. These prototypes can be created easily and they look and feel real.

With a single click on the prototype, your salesperson can show his or her clients how the product will look and function in the real world.

Sales Demos become more practical and realistic with Figma Prototypes.

3. Lucidchart

Diagrams and charts are some of the best tools to explain complex data. If your sales team loves presenting through charts and diagrams, it is time to gift them Lucidchart as their go-to sales demo tool.

Lucidchart is a cloud-based tool that lets the sales team create diagrams, charts, and other visual representations of their sales process. It offers free edits to up to 3 documents with 100 free templates. Beyond that, you need to pick up their paid plans.

Create beautiful visual sales demos with Lucidchart.

4. Google Slides

You may wonder why have we brought an old-school presentation tool to add to this professional list but let us tell you, Google Slides is still one of the tools to create presentation slides.

Google Slides can help your sales team create a professional-looking sales deck for your customers.

Create Slides beautifully with Google Slides.

5. Storylane

Pick up Storylane as your product demo tool if;

You want to share a story with your audience.
Carry a unique persona in the public.

A notable feature of Storylane is the ability to create interactive content. The tool features some advanced widgets to highlight the highly-specific features and benefits of your product.

Create a stunning product story with Storylane.

Which is the best demo tool for your products?

Apart from the ones above, there are many other demo tools you will come across in the global SaaS market. Nevertheless, you must choose the one that suits your business‘s product line and purpose. The best product demo tool will be the one that helps you close more deals and help you reach your revenue goals.