Apromore Announces Series B Funding by Salesforce and GBTEC

In addition, Apromore establishes partnership with Salesforce to optimize opportunities for sales and service processes

Apromore, a leading provider of value-driven process mining software, announced its Series B funding round of USD $10.3 million (AUD $15.8 million) with investment from Salesforce and GBTEC, a Main Capital Partners backed company. In addition to the investment, Apromore has established a partnership with Salesforce to provide transparent connectivity between Salesforce Clouds and the Apromore process mining platform, leveraging MuleSoft technology. The combined solution enables organizations to seamlessly uncover friction points, bottlenecks, and optimization opportunities in their sales and service processes.

The Series B round will enable Apromore to expand its product capabilities and connectivity options to meet the growing demand for best-of-breed process mining solutions from financial services, telecom, and other service-oriented businesses. Additionally, the investment will allow Apromore to further develop its geographic presence and extend its product portfolio into the field of prescriptive process analytics and AI-augmented process optimization.

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“As businesses look for solutions to improve profitability, customer experience, and efficient delivery to combat rising costs, process mining is providing a competitive advantage of increased agility against ongoing economic disruption”

Using the Apromore connector, available in Anypoint Exchange, business stakeholders can uncover the actual paths and performance of their lead-to-quote or incident management processes running in Salesforce Sales Cloud or Service Cloud respectively. Apromore also surfaces customer pain points, reasons for delays and Service-Level-Agreement (SLA) violations, breaches of business policies, and other improvement opportunities.

“For businesses to keep up with increasing customer and employee demands, accelerated digital transformation is critical. Salesforce Flow is an end-to-end automation platform, powered by MuleSoft, that can bring automation to any system or data source, anywhere,” said Liam Doyle, Senior Vice President and General Manager of Automation, MuleSoft. “This partnership allows our mutual customers to map and analyze business processes orchestrated by Salesforce and uncover opportunities to drive business agility and efficient growth through automation.”

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Process mining enables rapid, objective process discovery at scale, allowing users to analyze business processes and pinpoint areas of friction, inefficiency, and non-compliance. Apromore further empowers businesses with the ability to simulate the impact of changes, avoiding costly missteps in operational excellence, transformation, or operating model changes.

“As businesses look for solutions to improve profitability, customer experience, and efficient delivery to combat rising costs, process mining is providing a competitive advantage of increased agility against ongoing economic disruption,” said Marcello La Rosa, Apromore CEO and Professor at the University of Melbourne. “Combined with the investment, the partnership with Salesforce validates the need for process mining solutions that are system-neutral and can be quickly deployed to empower citizen process experts.”