Kaon Interactive Surpasses Growth Milestones as Demand for B2B Engagement Selling Soars
With enterprise selling seeing its biggest paradigm shifts in decades, Fortune 1000 B2B companies have unprecedented demand for technology and platforms that enable complex storytelling and sales in hybrid work environments.
As the leading interactive B2B sales and marketing customer engagement platform, Kaon Interactive has reached historic growth milestones throughout 2021-2022 in its efforts to simplify complex selling in an increasingly complex environment for the world’s largest companies in life sciences, manufacturing, IT and more.
“It’s hard to overstate the disruption we have seen in global enterprise sales over the past two years,” said Kaon CEO Gavin Finn. “Visionary global executives are now building their long-term competitive strategy around the ‘digital transformation’ of their entire customer experience and Kaon is at the forefront of process and technology innovation to facilitate their shift to engagement selling. It’s a really exciting time for Kaon and our clients.”
The launch of Kaon’s LiveShare solution at the beginning of 2022 as the first metaverse-driven B2B sales collaboration tool has accelerated growth. LiveShare changes everyone’s role from observer to active participant during virtual meetings by enabling real-time multi-user interactive collaboration. The result is increased customer engagement, personalization, and knowledge transfer; resulting in better buying decisions, faster.
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Rapidly Growing Client Roster and Global Team
Kaon’s headcount has grown nearly 16% in the past six months, including significant growth in Europe. Growth has been fueled by the combination of broader partnerships with existing clients together with significant additions to the company’s powerhouse roster of clients, including: Parker Hannifin (NYSE: PH), DiaSorin (BIT: DIA), Kigen, Stratus Technologies, SES (OTCMKTS: SGBAF), Accedian, SDI, The Digital Supply Chain Company and more.
As an example of how Kaon Interactive has helped elevate buyer experiences directly in a corporate website, explore the Stratus Edge Computing Experience.
“We need to bring our solutions directly to buyers and engage with them how they want to engage,” said Joel Cowen, VP of Commercial – Immuno at DiaSorin. “Kaon’s application and engagement marketing platform will enable our sales team to ensure that the right message is received in a personalized story for each buyer, regardless of when and where they are ready to experience it.”
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B2B Marketing Effectiveness Award of Excellence
Kaon has marked the midpoint of the year with recognition from The Academy of Interactive & Visual Arts 28th Communicator Awards, receiving its 2022 B2B Marketing Effectiveness Award of Excellence.
The Academy’s judging panel recognized Kaon’s NetApp FlexPod Digital Transformation Story. The Marketing Effectiveness awards recognize creative work that uses results-based effectiveness to create solutions within the industry.
“The Kaon application is very slick. It enables my team to be able to deliver a clear and specific message to our customers and partners. The graphics, the flow of the messaging, and the targeted use cases are awesome. We have seen an increase in our pipeline since inception.” — NetApp Director, FlexPod, Pete Friedman
You can view Kaon’s NetApp award-winning entry here (in the middle drop-down box, select “marketing effectiveness”, then search for Kaon).
Most recently, Kaon was awarded Leading Innovators in Interactive 3D Applications 2022 by Acquisition International’s 2022 Global Excellence Awards.
