Subaru Certifies New Upstart Auto Retail Build & Price Product To Create Sales Opportunities For Retailers Faced With Vehicle Inventory Shortages

Upstart, a leading artificial intelligence (AI) lending platform, today announced it is now certified as the first partner in the new ‘Build and Price’ category in the Subaru Certified Digital Tools Program. Upstart Auto Retail’s Build & Price product was developed to help turn inventory challenges into opportunities for more retailers.

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“Many manufacturers are forecasting inventory shortages for this year and next. This is going to make it challenging for consumers to buy the car they truly want.”

Built on top of Upstart Auto Retail’s innovative digital retail platform, Build & Price allows car buyers to go through the process of browsing, shopping, and building deals online for vehicles that are not currently in stock or even in transit to the store. Subaru retailers can then work with customers on options and sourcing.

“Many manufacturers are forecasting inventory shortages for this year and next. This is going to make it challenging for consumers to buy the car they truly want.” said Michia Rohrssen, GM of Upstart Auto Retail. “The Upstart Auto Retail Build & Price product is an innovative way to help customers get started online and for Subaru retailers to provide extra value early in the purchase process.”

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Customers are empowered to pre-build a year, make, and model of vehicle, while also making several other build selections. They’re also presented with dynamic pricing associated with the build combination they’ve chosen. Every submission includes pertinent customer information, their vehicle selection, and build preferences.

“As a retailer, there is nothing more powerful than having everything you need, right up front, to structure a deal a customer is ready to say yes to,” said Shane Fouch, General Sales Manager at Byers Subaru. “With the B&P product, we now have the ability to fulfill nearly every customer vehicle request.”

Build & Price is available to Subaru retailers enrolled with Upstart Auto Retail via the Subaru Certified Digital Tools Program at no additional cost or as a standalone option for $175 per month.