Stylitics and NOBAL to Demo Advanced Interactive Mirror at NRF 2022
Attendees are invited to create an avatar, virtually “try on” clothes, and see inspiring outfits at booth #35 in the Innovation Lab NRF chose NOBAL as a standout tech startup reshaping retail
Stylitics, an innovator in visual merchandising and outfitting solutions for top brands and retailers, and NOBAL Technologies, the global technology company behind the iMirror, welcome NRF attendees to booth #35 in the Innovation Lab to create a lifelike avatar, virtually “try on” clothes, and see inspiring outfit recommendations. Live demos will recreate the sustainable, self-guided shopping experience the iMirror provides customers in Puma’s New York City flagship store and reveal never-before-seen applications for brands.
As more consumers are drawn to interactive in-store displays, retailers are now able to bring high-performing online outfitting and virtual try-on into stores. Shoppers creating iMirror avatars who “wear” multiple outfits have the confidence to skip fitting rooms since they get outfit suggestions and can browse beyond what’s in stock, which helps alleviate employee stress. Stores with iMirrors have seen basket sizes jump up to 20%.
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Our in-store consumer engagement has been so impressive after installing NOBAL Technologies “iMirror” and integrating Stylitics’ visual outfitting technology in our NYC flagship store – Mike Pray, Director, Ecommerce Operations at PUMA
“Our in-store consumer engagement has been so impressive after installing NOBAL Technologies “iMirror” and integrating Stylitics’ visual outfitting technology in our NYC flagship store,” said Mike Pray, Director, Ecommerce Operations at PUMA. “The customer-first tech these partners built gives shoppers an entertaining way to browse in-store and online inventory which helps us better understand what products, collections, and looks people like. The cutting-edge iMirror also lets shoppers snap a selfie and post to their social accounts that organically promotes the store.”
“This collaboration with NOBAL helps retailers offer a high-quality, personalized styling experience to shoppers without needing dressing rooms or in-house stylists,” said Rohan Deuskar, Founder & CEO, Stylitics. “Retailers can now make the most of visual outfitting to merge online and offline shopping experiences that drive revenue and loyalty.”
Live demos at booth #35 in the Innovation Lab will let NRF attendees:
- Use iMirror to create a custom avatar with 200-plus measurement points
- Dress their full-body avatar by scanning barcodes, then rotate it by 360 degrees
- Scroll iMirror to browse items and AI-driven outfit recommendations from Stylitics
“Retailers tell us they see an increase to customer basket size of fifteen to twenty percen by using iMirror,” said NOBAL CEO Bill Roberts. “Even better is that they’re discovering their ROI in iMirror in less than a week. By accurately showing people how products look on them, our tech helps retailers unlock profits and reduce shrinkage.”
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Endless Virtual Shoppable Looks
Whether showing in-stock products or an entire catalog, the 3D images of clothing “worn” by customers’ avatars can be provided by a retailer’s image library or NOBAL. This experience syncs with the millions of Stylitics outfit recommendations offered to shoppers on the Puma site, making it easy to implement.
Join us in the Innovation Lab (booth #35) at NRF 2022 from January 16-18, 2022, to see the world’s most advanced interactive mirror, iMirror from NOBAL, and AI-powered outfitting recommendations from Stylitics.
