VTEX Announces Robust Performance During 2021 Holiday Shopping Kick-off
VTEX customers worldwide nearly tripled their pre-pandemic sales. The opening of this year’s shopping season is marked by an increase in Gross Merchandise Value and higher number of orders.
VTEX, the enterprise digital commerce platform for premier brands and retailers, leader in accelerating the digital commerce transformation in Latin America and now expanding globally, announces a robust performance during November 2021 with a total Gross Merchandise Value (GMV) of US$1.3 billion. This number represents a 17% increase over November 2020, nearly tripling the GMV from the same month in 2019. On a two-years’ CAGR, the Company’s compound growth during November 2021 was 63%. With the opening of the 2021 November shopping season, VTEX recorded an acceleration in the number of orders, which increased 25% year-over-year, demonstrating the long-term trend of consumers shopping online more frequently and the increasing penetration of digital commerce.
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This November, VTEX witnessed the surge of verticals such as beauty & health, grocery, and apparel & accessories in the more than 32 countries where it currently operates, respectively growing their GMVs by 53%, 41% and 26% year-over-year. These categories were some of the most popular in 2021, especially as consumers are getting more used to buying these kinds of products online.
“VTEX’s November performance confirmed that while the pandemic accelerated ecommerce growth, the trend is here to stay and is gaining further momentum,” says Mariano Gomide de Faria, founder and co-CEO at VTEX. “Consumers who chose digital commerce in the past have stayed loyal, and new shoppers are appreciating the same usability and convenience. The trend towards buyers purchasing across various verticals and non-traditional categories is even more promising for future growth in digital commerce.”, concludes Faria.
VTEX is well positioned to capitalize on social selling and conversational commerce trends, both modern consumer experience concepts that are driving long term growth in the industry. During November, the Company saw an increase in interest and adoption of both trends, which has helped improve consumers’ shopping experiences all over the world.
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VTEX November 2021 Highlights:
- November sales reached the highest peak on Black Friday, November 26, at 7:00 pm ET, when VTEX’s customers registered over 1,867 orders per minute.
- VTEX enabled 1.4 million consumers orders globally from their preferred brands and retailers during Black Friday 2021.
- Total number of orders among VTEX customers increased 25% year-over-year in November, 2.6 times the volume of 2019.
- VTEX GMV nearly tripled over November 2019, resulting in a two-year CAGR of 63%.
- Top five countries that saw the highest GMV increases were Brazil, Argentina, Peru, Mexico, and Italy.
- GMV generated by VTEX customers’ proprietary marketplaces more than doubled year-over-year, leveraging VTEX’s native marketplace, order management, omnichannel capabilities coupled with a powerful ecosystem that offer connected and complete digital commerce experiences.
