Marita Scarfi, Startup and Public Company Executive, Joins Vouched as CFO; Ryan Patterson, AI and SaaS Revenue Expert, Will Lead Sales
Vouched, a leader in AI-powered, real-time visual and document identity verification, continues the expansion of its executive leadership team. The Company named Marita Scarfi, an experienced finance and operations executive, as Chief Financial Officer and Chief Business Operations Officer. Vouched also appointed Ryan Patterson, a proven SaaS and AI business development leader, as Vice President of Sales. These additions follow the previously-announced addition of Chief Technology Officer, Steve McQuade, for the rapidly-growing fintech startup, which also recently closed its $4.5 million financing.
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“Ensuring customers understand how Vouched’s proprietary facial recognition and AI drives revenue and compliance for regulated enterprise organizations, is an ideal fit for my experience.”
“Marita and Ryan demonstrate the increased sophistication of Vouched’s operations,” said John Baird, CEO and Co-Founder. “Our ability to be a world-leading identity verification platform requires a top-quality finance organization that’s tightly integrated with our overall organization. Marita, who is both an early-stage and public company leader, is superbly qualified to oversee these facets of our business.
“Ryan’s expertise building high-powered sales teams and sales operations, will accelerate Vouched’s growth,” Baird said. “His understanding of complex, highly regulated organizations in finance, healthcare, automotive, commerce, and real estate, and the increased urgency of seamless identity verification in an increasingly digital world, will be invaluable to serve the needs of our expanding customer base.”
“Vouched offers an industry leading, seamless solution across multiple industries, driving operational efficiencies to our customers,” said Scarfi. “As a longtime finance and growth leader, accurate, real-time identity verification is more important than ever for compliance and operating integrity. Joining Vouched to help professionalize how it operates in service of customers who need this kind of solution is a ‘can’t miss’ opportunity.”
“With nearly 200 businesses in verticals such as banking and finance; telemedicine, hospitals and healthcare; vehicle sales and rentals; home sales; ecommerce; and insurance, it’s clear demand for Vouched is intense,” said Patterson. “Ensuring customers understand how Vouched’s proprietary facial recognition and AI drives revenue and compliance for regulated enterprise organizations, is an ideal fit for my experience.”
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Additional Background on Vouched Executive Appointments
Scarfi brings two decades of global finance and operations experience from early-stage companies to mature organizations. Prior to joining Vouched, she spent five years as a CFO at emerging technology companies MeasureOne and PebblePost, leading equity financings and scaling their financial and operational teams and structures. At 72andSunny, she implemented global enterprise systems and processes while the company grew 40% over a two-year period. At Organic, Scarfi led the company through its IPO in 2000 as well as led the sale to a private equity company in 2002. Her roles at Organic spanned from CEO to CFO to COO. Scarfi started her career at PriceWaterhouse Coopers. Scarfi graduated from Pace University with degrees in computer information systems and accounting
Patterson has 15 years of sales and customer success experience at various high-growth Silicon Valley startups ranging from automotive finance to commercial lending to banking to healthcare.
Patterson was previously the Director of Business Development at Australian Computer Vision startup, TrademarkVision, acquired by Clarivate Analytics, and Enterprise Sales Director at ModuleQ. Previously, he spent five years in Colorado, California and Texas as Portfolio Manager at General Motors (GMAC/Ally Financial). A graduate of the University of Northern Colorado, Patterson competed in track and field, and received a degree in Business Administration; Finance.
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