Beyond QR Codes: SpotMenus Releases New Menu Management and Analytics Capabilities
BrandMuscle has released updates to its SpotMenus platform including Menu Performance Dashboards, an online shop for menu accessories, and an updated menu manager user experience to help restaurants and bars further streamline menu management and elevate the guest experience. These new capabilities further distinguish SpotMenus as a complete digital and physical menu management solution, rather than simply a QR code generator.
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Menu Performance Dashboards offers restaurants visibility into how their digital menus are performing. Restaurants now have access to visualization of historical usage across all menus and all locations. This capability allows restaurant and bar operators to identify which menus are viewed most often by guests, see which days the most menu scans occur, and compare how different areas or locations of the restaurant are performing.
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The SpotMenus Shop enables operators to order menu accessories and QR code signage directly from BrandMuscle without leaving the SpotMenus platform. The shop offers professional-quality point-of-sale marketing materials, QR code menus, and other menu-related accessories. Using the SpotMenus Shop makes ordering customized menu accessories incredibly simple, since digital menus and QR codes are already stored within the platform.
The menu manager has also been updated to provide a better user experience. Operators can now enjoy simple drag and drop capabilities when managing menus and gain increased visibility into menu groups. This update to the user interface makes it easier than ever to create different menus for different locations within an establishment.
“SpotMenus continues to go beyond QR codes with a holistic digital and physical menu platform,” said Richard Mendis, Chief Strategy Officer at BrandMuscle. “By introducing features like Menu Performance Dashboards, menu scheduling, menu groups, and waitlists and reservations, we are supporting restaurants and bars for a future where guests want to be able to access food and drink menus across several types of media, displays, and points of access. The convenience and cost savings of offering QR code menus has made them an integral long-term solution to complement physical menus. ”
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