Groove Wins Gold Stevie Award for Ethics in Sales

Groove, the leading sales engagement platform for enterprises using Salesforce^®, today announced that it has earned a Gold Stevie Award for Ethics in Sales as part of the 15th annual Stevie Awards for Sales & Customer Service. The Ethics in Sales Award recognized Groove with its highest honor for best practices and achievements in demonstrating the highest ethical standards in the sales industry.

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“Austin and I both left sales careers at Google to start Groove, and from the beginning we knew we wanted to create a sales tech company that mirrored our values and commitment to ethical selling”

Successful long-term client relationships are built on trust, which is established early on in the sales process. As a result, Groove’s co-founders built Groove to provide sales leadership with the accountability and visibility needed to manage an ethical sales team, and Groove is setting the standard with its own sales efforts.

Groove has nurtured a sales culture where honesty and principle are valued more than winning at all costs, and that approach has paid off. According to The Forrester Wave™: Sales Engagement, Q3 2020, Groove’s 92% renewal rate is the highest in the industry.

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Groove also helps other organizations embrace ethical sales. Groove’s sales engagement platform helps revenue teams be more productive, effective, and accountable. At its core, Groove ensures that sales activities are captured accurately and comprehensively. This enables companies to trust their CRM data and create a culture of accountability for their reps.

“Austin and I both left sales careers at Google to start Groove, and from the beginning we knew we wanted to create a sales tech company that mirrored our values and commitment to ethical selling,” said co-founder and CEO, Chris Rothstein. “From hiring people with integrity to building a platform that provides a foundation for accountability and trust, I couldn’t be more proud of the company we’ve built.”