Signifyd Expands EMEA Team to Help Merchants Provide Customers With Seamless SCA Experiences

Signifyd, the market leader in ecommerce guaranteed fraud and consumer abuse protection, introduced an expanded team of veteran SCA experts today from the retail, banking and financial technology fields to serve as trusted advisors to merchants struggling to comply with the new payment regulations under PSD2.

The EMEA team expansion is the next step in the evolution of Signifyd’s European mission, which benefits well-known retailers including Samsung, Emma, Mango, The WatchShop, Maplin, Pure Electric, Public Desire, CurrentBody, FOREO and Natural Baby Shower. The added expertise around PSD2’s Strong Customer Authentication (SCA) requirement complements a core of experts already established across the UK and Europe, while the added marketing capabilities will continue to expand operations within Europe.

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“Signifyd introduced an expanded EMEA team of veteran SCA experts from the retail, banking and financial technology fields to serve as trusted advisors to merchants struggling to comply with the new payment regulations under PSD2.”

SCA rolled out across most of Europe on the 1st of January 2021. Its UK enforcement is set to begin on the 14th of September. The assembled team will help merchants across Europe better understand SCA and further strengthen the Signifyd Seamless SCA solution.

To that end, Signifyd is pleased to announce the addition of Shagun Varshney, Okan Ozaltin and Amal Ahmed to the EMEA team.

Signifyd Senior Product Manager Shagun Varshney was a strategy consultant at Accenture before joining Signifyd. At Accenture, Varshney held the primary responsibility for designing, implementing and evaluating the strategy that brought UK Challenger Bank’s digital commercial banking into compliance with PSD2’s SCA requirement. She also helped develop the SCA solution for contactless credit cards for one of the UK’s top high street banks.

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The Challenger Bank system that Varshney successfully implemented affects 1.8 million customers and anticipates 130 different SCA-affected customer journeys, including log-in, international and domestic payments and other high-risk processes.

Okan Ozaltin, Signifyd’s General Manager, Payment Solutions, has deep experience in both financial services and consumer products, which places him at the intersection of payments security and consumer experience. His vantage point is particularly apt for the dramatic shift SCA represents for brands and merchants.

Ozaltin comes to Signifyd from Fiserv, a payments and financial technology company, where he was vice president of product management — acquiring. Among the many efforts he led were the initiatives around PSD2 and customer digital experience. He also served as a non-executive director for the NetPay Solutions Group and as an executive director for J.P. Morgan Chase.

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