Bridgeline to Acquire Woorank SRL to accelerate its eCommerce360 Strategy
Bridgeline Digital, a provider of cloud-based Marketing Technology software, announced that it entered into an agreement to acquire (pending approval) 100% of the stock in Woorank SRL.
Woorank helps companies increase their online traffic, leads and sales with an artificial intelligence system that analyzes their website relative to their competitors and partners to make intelligent recommendations for optimizing search engine organic rankings.
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These capabilities fit perfectly into Bridgeline’s eCommerce360 strategy to help its customers increase traffic, conversion, and average order size with an intelligent recommendation dashboard and broad suite of apps. Woorank is sold with a touchless sales process through www.woorank.com and touchless sales is another important part of Bridgeline’s eCommerce360 strategy.
Headquartered in Brussels Belgium, since 2010 Woorank has analyzed 50M websites, welcomed more than 1 million registered users in 6 languages and currently creates 700 new accounts each day while serving 1 million monthly visits.
“The technical synergies between Bridgeline and Woorank will bring great value to both customer bases,” said Nils De Moor, Co-Founder and Chief Technology Officer of Woorank SRL. “I look forward to leading new innovations with Bridgeline and executing the eCommerce360 strategy.”
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“By joining forces with Bridgeline, the Woorank team will increase investment in innovation, bring new capabilities to its more than 300 customers, and will further accelerate new customer acquisition,” said Boris Demaria, Co-Founder of Woorank SRL.
“We’re proud to add Woorank to the Bridgeline Unbound product suite,” said Ari Kahn, President and CEO of Bridgeline Digital. “Woorank will be a central part of our strategy and its technology moves our eCommerce360 strategy forward by 12 months. The Woorank web site will also serve as an important part of our lead generation strategy and serve as a critical part to our sales process.”
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