Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”
Verizon Media today announced the launch of its new unified identity solution, Verizon Media Connect ID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and reach audiences online.
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The end of third-party cookies and other tracking mechanisms is leading marketers and publishers to find alternative, privacy-centric identity solutions to maintain addressability for relevant advertising and monetization. Enter Verizon Media Connect ID.
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The new unified ID helps advertisers buy, measure and optimize ads while enabling publishers to manage, monetize and navigate audiences–all without third-party cookies by leveraging Verizon Media’s strength in:
- Direct consumer relationships: A strong and loyal user-base of roughly 900 million globally1 through Verizon Media’s 30+ owned and operated consumer brands including Yahoo (content, search and mail), HuffPost, AOL and TechCrunch. According to Comscore, Verizon Media brands are #1 in Business & Finance News in the US2, while its email services are #2 in terms of reach3.
- Diverse ID graph: Differentiated and diverse data at scale with 200 billion data signals daily4. Verizon Media’s Identity Graph is built on deterministic data from direct consumer relationships across a range of omnichannel, cross-screen touchpoints, like mobile app, search, owned and operated sites and apps, email and more.
- A Full-Stack: As an end-to end, full-stack technology partner with an award-winning DSP and SSP5 Verizon Media can uniquely support advertisers and publishers in unlocking the full value of their content and marketing. A full-stack also allows for a single user match pool across demand and supply platforms for better transparency, transactions and audience insights, without any third-party integrations required to get started.
- Privacy: Rated #1 in trusted data protections by Advertiser Perceptions6. Data is hashed, opt-in, and consent-based, enabling direct relevant advertising while maintaining a commitment to consumer choice and privacy.
Verizon Media Connect ID helps advertisers and publishers reach consumers wherever they spend their time — mobile, connected TV, digital audio, digital-out-of-home, and more, while respecting consumer choice and privacy. It helps marketers maximize the potential of their own first-party data for campaign optimization and measurement, and enables publishers to leverage first-party audience data for better monetization as part of the Verizon Media Ad Platform.
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