To drive business demand in today’s digital world, Partners, especially their salespeople, can now leverage Spark Your Channel™ to personalize Vendor content that supports each phase of the demand generation funnel.

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Spark™, an innovative demand generation company, announced today the release of a new automation feature that will automatically serve up the next relevant piece of content, allowing the Partner to continue driving demand however they’d like. This will completely change the way Partners, especially their sales people, engage with their Vendors.

Spark™, which was founded by channel marketing expert Heather K. Margolis (who also founded Channel Maven Consulting™ in 2009), developed an Automated Recommender Engine that combines relevant Vendor content with their own personalized video intros and outros. The content is delivered at the Partners’ preferred cadence and can then be instantly shared via all applicable communication channels.

“After talking to Partners about what they want, our goal has always been to make Spark Your Channel™ more about the personalized content Partners can use wherever they want including marketing automation, CRMs, social posts, sales sequences, and individual emails”, said Margolis.

“Since launching in February, all of our worlds have changed making video more important than ever. For the Partners that don’t have marketing or the bandwidth to customize an entire campaign or to create a video each and every time they send a message, we’re using their video intro and outro on all relevant content. Basically with 30 minutes of their time and Spark’s unique automation capabilities they can personalize hundreds or even thousands of pieces of content.”

Spark Your Channel™ has raised an angel investment round, including several channel veterans, and is now raising a seed funding round led by York IE, Manchester, N.H.

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Quotes
“We were already thrilled with the innovation around through-channel demand generation Spark was providing our Partners. Now, with the release of Automated Recommender Engine, our Partners don’t even have to think about what to do next. It simply gets served to them with their own personalized video intro and outro synched.” said David Portnowitz, CMO at Star2Star. “This is going to completely innovate the way Partners engage with their prospects and customers.”

“This is going to completely change the way we engage our prospects.” said John Goodson, founder of Merito, an IT solution provider. “Spark’s automation feature enables us to send prospects and customers a cadence of ideal content and outreach without a distraction from our day-to-day. Clients get relevant content which keeps our pipeline active and it took us less than 3 minutes to personalize it.”

“The new Automated Recommender Engine in Spark Your Channel’s through-channel marketing platform is a game changer. Personalization is hugely important to the user experience. By providing this automated way of ensuring partners have access to the most relevant materials increases the potential for generating better, revenue-generating outcomes,” said Lawrence M. Walsh, CEO and chief analyst of The 2112 Group, a channel consultancy focused on go-to-market strategies and research.

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