Top SalesTech News Of The Week – 9th March 2020: Featuring Brainshark, Hootsuite, HubSpot, and More

STS round-up - weekly highlights

Talk about Hootsuite unveiling a new social listening solution, or Brainshark announcing a strategic partnership with The Enablement Group, the last week turned out to be a very eventful one in SalesTech.

Catch all the important news and expert insights in this week’s SalesTech News round-up.

Quote-of-the-Week

 

Customer relationships and field service have more in common than some may think. As competition becomes increasingly fierce, building relationships and delivering the best experience for your customers becomes a way to stand out in a crowded field.

Victoria Wilson, Content Analyst at GetApp

Guest-Post-of-the-Week

Brand Personality has evolved into an interesting entity where companies communicate with their customers. Nowadays, we see brands embracing their personalities and even using them for promotional opportunities. But have you ever thought about what your brand personality means and how it impacts your company’s relationship with customers?

Don Ross, the President of Americas at Trustpilot, explores the big five traits your brand personality needs to be reputable.

Q&A with the expert

It would be great if you can share some of your biggest entrepreneurial learnings from your journey so far.

SalesTechStar Interview with Simon Yencken - Founder & CEO at Fanplayr
SalesTechStar Interview With Simon Yencken – Founder & CEO At Fanplayr. Read more here.

First and foremost, I think the technology industry is of pre-eminent importance for business and civilization. I remember post the dot-com bubble that technology was so out of favor with investors, and yet now 20 years later we are now seeing the realization of the value that has been created by this industry.

How have you seen the role of the typical B2B/tech salesperson evolve over the years? What are some of the traits/skills you feel more of today’s sales teams should imbibe given market dynamics and the changing salestech landscape?

SalesTechStar Interview with Tom Addis, Chief Revenue Officer (CRO) at Kinetica
SalesTechStar Interview with Tom Addis, Chief Revenue Officer (CRO) at Kinetica. Read more here

Today’s technology stack is much more integrated than ever before. Customers value interoperability, and they expect technologies they purchase to openly and securely share data. The integrated stack requires us to understand a wider breadth of technologies and how they interact with our solutions.

TOP NEWS OF THE WEEK

 

Brainshark Announced Strategic Partnership With The Enablement Group
Hootsuite Took Social Listening To A Whole New Level
HubSpot Added Multiple Functionalities To Its Sales Hub
Extreme Reach Strengthened Sales Team With Internal Promotion And New Hires
InsightSquared Unveils New Sales Forecasting Platform, Expands Suite Of Revenue Intelligence Solutions

From team SalesTech Star

 

Are You Using Enough AI To Boost Your Sales?

11 (Pretty Essential) Cold Calling Tips!

Sales humor

 

Sales humor
Reconsider, maybe?

 

Commendable mentions

 

  • Centage Corporation, a leading provider of cloud financial software that transforms how businesses budget, forecast, analyze and report, announced today its 2020 goals for its Centage Gives Back community outreach program, which has been expanded with new organizations and opportunities. Throughout 2020, teams of Centage employees look to donate at least 300 hours to local organizations that serve area residents in need. Here is the detailed coverage.
  • Ericsson announced its commitment to invest in the advancement of its current and future workforce by joining the White House Pledge to America’s Workers program. With the signing of this pledge, Ericsson commits to providing individuals with opportunities to develop skills that will help them succeed, not just in their current role, but throughout their careers. Read the complete story here.
On another note, in case you missed our latest episode of The SalesStar Podcast, catch it here!