Every salesperson wants to sell more.
But not every sales person succeeds.
With so many tools entering the market, B2B Sales teams do find it difficult to differentiate between what tools could help them boost their revenue and what won’t.
So what’s the best way to stay updated on the latest B2B Sales and SalesTech trends?
The weekly roundup can help!
Unlike the past decades, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology era has made this process more democratic and accessible than ever before. Jason Filkenstein, SVP Global Marketing at AdRoll, explains E-commerce Marketing Strategies for 2020 and beyond.
How Will You Choose A Better SalesTech Stack In 2020?
Where on-premise platforms were popular years ago, the demand today revolves around Cloud-first, AI-powered features with enhanced prescriptive and predictive analytics capabilities that also help breakdown customer intentions and buying behaviors. As a result, choosing the right tech stack, or, more specifically, the right SalesTech / MarTech stack is always going to be key to achieving your business goals. Read on to know the 5 factors to consider when choosing your SalesTech stack in 2020.
BlueConic Raised $13 Million Series B To Further Expand Its Global Footprint As a Preeminent CDP
One of the leading pure-play Customer Data Platforms (CDP) of the world, BlueConic announced the closing of its $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. BlueConic’s revenue has grown a staggering 3,000% since it closed its Series A to establish its go-to-market and headquarters in the US.
B2B Industry Experts Predicted Winning Marketing Trends For 2020
What were the hottest marketing trends in 2019? Will they still be as effective in 2020? Sky Cassidy, CEO of MountainTop Data and Co-Host of the If You Market Podcast, presented the top marketing trends for 2020, as the experts revealed to him.
Taoping Alliance Welcomed 31 New Members
A major provider of internet-based smart display screens, and a new-media ecosystem that enable targeted advertising and online retails, Taoping Alliance announced the joining of 31 new companies to its network. These companies will operate Taoping new media in 31 cities as its city partners.
“We believe that our city partners, owners of smart display screens, and advertisement agents can all share resources and benefit from Taoping Smart Cloud platform. We will continue to expand Taoping ecosystem to become a leading new media platform for third, fourth, and fifth tier cities nationwide, and expect more city partners to join us in 2020” – Mr. Jianghuai Lin, Chairman and CEO of TAOP.
Data Showed Dec 26 Actually Biggest Day For Returns, Not Jan 2
The fact that many brands choose to optimize for reverse logistics when planning their returns strategy, instead of taking a more customer-centric approach, is actually harming them. As a result, while retailers are spending fortunes trying to capture the attention of holiday shoppers, they are missing out on an opportunity to create loyalty when customers start their post-holiday returns journey. A study by Returnly revealed that 26th December was the biggest day for returns, as opposed to the common idea of 2nd January.
VMware Completed Acquisition Of Pivotal
In a bid to connect infrastructure and application owners to accelerate software delivery and drive business outcomes, VMware, Inc., one of the leading innovators in enterprise software, announced the acquisition of Pivotal Software, Inc. (“Pivotal”). Pivotal is a major cloud-native platform provider and will now function as a wholly-owned subsidiary of VMware.
