Top SalesTech News Of The Week – 23rd March 2020: Featuring News from Digital Air Strike, MeQuilibrium, TechTarget, Terminus and More
COVID-19 is affecting how businesses run worldwide while impacting global supply chain system. With remote work becoming a priority while the world battles the pandemic, the last week in tech and salestech witnessed the unveiling of Digital Air Strike‘s Industry-First Video Retailing Program At No Cost To All Automotive Clients In Response To COVID-19, while ABI Research Analysts shared their thoughts on the likely short-and long-term impacts of the global pandemic and MeQuilibrium Launched their Emotional Support Resources For Leaders And Employees Navigating Coronavirus.
Catch the most important SalesTech highlights in this weekly round-up:
Innovation is the lifeblood of any tech company, and as it relates to revenue growth, there are only 5 areas you can leverage: New customer logo acquisition, expansion and upsell, geographic market expansion, new product introduction, and inorganic growth (acquisition). The first three areas a sales leader should look to optimize, and in the last two areas, you should be an active participant on your leadership team as you discuss the best option. If your company decides to grow revenue through new products or acquisition, be willing to increase the revenue expectation of your team(s).
Chief Revenue Officer at Kinetica
Today, business literature is full of zealous advice on how to measure marketing (and sales!) effectiveness. These concepts might help your business in the short term, but in most cases, the volume of advice can leave you weary.
Your ability to cut through the noise and prioritize mission-critical marketing key performance indicators will position your business for sustained success. Here are 9 Marketing KPIs You Should Be Crushing, according to Matt Reid, Chief Marketing Officer of EZ Texting. (Read More…)
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What SalesTech tools do you wish more Tech Sales/B2B Sales teams would use more of, which SalesTech products or categories of tools do you think will show falling demand over time?
Easy to use CRM systems are underutilized in my opinion. Too often I see sales professionals allow their email inboxes to dictate their daily focus and work. If you can get out of your inbox and really use a quality CRM system to manage your daily tasks and interactions I think reps would see greater success. We all have CRM solutions but most sales people I know just see them as reporting tools and not truly a way to manage your business.
TechTarget Acquired Data Science Central, A Leading Online Resource For Data Scientists And Big Data Practitioners (Read More…)
Mize Welcomed Sales Leader And Software Industry Veteran Stuart Ransom As Chief Revenue Officer (Read More…)
New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage (Read More…)
Service Management Group (SMG), announced enhancements to its digital customer experience solution (Read More…)
NICE Launched Cxone@Home To Enable Immediate Contact Center Transition To Work-From-Home In Response To COVID-19 (Read More…)
Terminus Expanded their Account-Based Platform With New Web Personalization Capabilities (Read More…)
Calendly Launched Free Zoom And GoToMeeting Integrations To Help Remote Workers (Read More…)
- These Quick Tips by Enrico Quaroni, VP Of Global Sales At Fanplayr will help you Drive Better Business Outcomes (Read More….)
- Thinking Of Using Videos In Your Next Sales Outreach? These tips by Tyler Lessard, VP of Marketing at Vidyard will help! (Read More…)
