SalesTech Star

Top SalesTech News Of The Week – 23rd December 2019




From Cost Center To Revenue Center: How Ad Tech Drives Sales

Julian Baring, Adform’s General Manager writes about how Ad tech is not a cost center but rather a revenue center. It’s ability to improve decision-making, and the sales that can result from those improved decisions, cannot be overstated. Read the complete article to know why marketers’ relationship with ad tech is in need of a reset.


Videos for Sales? Yes, Please!

While identifying your salestech stack, the main factors that influence the choice of tech you use should be  based on what your prospect needs, or more importantly, what your prospect’s preferred choice of communication and preferred content consumption habits are. With the growing use of Videos in B2B Marketing and Sales, maybe it’s time for every Sales campaign to sport a Video outreach?


Avaya Selects SYNNEX Corporation For Delivering New Avaya Cloud Office UCaaS Solution

Avaya continues to work to address the evolving needs of its large customer base with new UC and CC cloud solutions provided through a global partner ecosystem. This includes Avaya Cloud Office, a world-class public UC-as-a-Service (UCaaS) solution developed by Avaya and RingCentral as part of their recently announced strategic partnership.

Oracle Recognized As A Leader In Gartner Magic Quadrant

With Oracle SCM Cloud, Oracle provides a suite of supply chain cloud applications that enable businesses, including manufacturers, to manage their supply chains with the scale, security, innovation, and agility that today’s markets require. Oracle SCM Cloud provides end-to-end technology that takes customers beyond supply chain operations and into integrated business planning.

Terminus Acquires Sigstr

The acquisition connects two high-growth technology hubs in Atlanta and Indianapolis. The company plans to maintain and grow its presence in both markets, as well as the Terminus San Francisco office. All Sigstr employees will immediately become Terminus employees and Bryan Wade, CEO of Sigstr, will join the executive team at Terminus.

Experian Offers Its Data Products On AWS Data Exchange

Millions of AWS customers will now be able to discover and license a selection of Experian data products via the AWS Marketplace, giving them a self-serve mechanism to find, procure, and use the data they need in a cloud-native way to drive and improve their business analytics.

Outreach Ends 2019 With Unicorn Valuation

As the category leader, Outreach continued to push the boundaries of sales engagement this year by adding new artificial intelligence (AI) capabilities that enable sales reps to gain immediate productivity while driving smarter, more impactful engagement with their customers.

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