Is Covid-19 set to change how tech companies approach marketing and sales? Will it change how the world decides to live and run business operations from here on? While only time can tell just how much of a transformation the current pandemic will cause across industries, businesses and live, the only thing that tech teams can do for the moment is add value to their everyday tasks!
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The telecom industry has evolved from a monopoly and proprietary industry to a much more competitive and open standard world. Systems don’t talk to each other and as a customer you don’t get much control over your telecommunication systems. Manufacturers often force you to use their brand of phones and systems across all your desks and offices.
One of the latest game-changers is the adoption of AI in telecommunications.
Founder & CEO At Deltapath
Our research into the potential effects of the current (and future) pandemics will eventually allow ourselves and our customers to build a picture of IT risk that spans both “mid-pandemic” effects (what changes whilst the pandemic runs its course) and “post-pandemic” (what lasting changes are we likely to see once the outbreak has been brought under control).
Which sales or marketing tech product/tool(s), do you believe, leaders can leverage on to create the biggest impact in this changing landscape?
The sales tech landscape has grown exponentially in the past 3 years with specific use cases for different elements of sales and marketing. In a landscape where there was once only CRM and Marketing automation, there now exists over 800 vendors across 30 different categories. So in this sense I think it really depends on the role and specific challenges leaders are seeking to overcome as to which would create the biggest impact. There are some fantastic tools out there.
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